Doha Bank launches new communication platform

Doha Bank has released its newest communication platform, which combines WhatsApp, Facebook Messenger and the HelloDoha e-mail service to “deliver better and faster solutions to the bank’s customers”.With the introduction of the new platform, Doha Bank’s digital customer agents will be able to address queries and complaints received from multiple channels via a single platform in both in English and Arabic, offering “enhanced customer experience and convenience”, the bank has said in a statement.The integrated platform also enables agents and supervisors to track and monitor customer inquiries individually to improve the operational efficiency of Doha Bank’s customer centre unit, thereby achieving increased customer satisfaction.Braik al-Marri, acting chief Retail Banking officer at Doha Bank, said: “We are pleased to launch our new fully-integrated communication platform as part of our efforts to improve customer experience and satisfaction. Since the launch of our WhatsApp chat service in October 2017, we have seen more than 250% increase in customer interaction and this has inspired us to seek innovative ways to assist our loyal customers by delivering faster and personalised information and solutions. “The new platform will not only enable us to get closer to our customers but also will help us to reinforce our position as their trusted banking partner. It makes us proud that we are the first banking institution in Qatar to launch this convenient service and we are confident that this tool will resonate with our customers, particularly tech-savvy millennials.”