LuLu Group launches World Food Expo

LuLu Group has announced that the two-week-long World Food Expo 2018 has begun at LuLu outlets in the region, giving shoppers an opportunity to embark on an “appetising journey through a diverse array of unique flavours”. This is the 16th consecutive year that LuLu Group is organising the food festival. Besides offering shoppers a “relishing experience”, the festival includes a wide range of activities aimed at educating customers about different food habits and giving them insights into various cooking styles and ingredients that go into different cuisines”, LuLu Group said in a statement.  The ‘big chef cookery contest’ will be held on April 7 as part of this festival of food. Customers who wish to participate in the contest have to fill up an entry form with details about the name of the recipe, list of ingredients used and method of preparation. A panel of judges will evaluate the dishes and decide the winner based on various norms, namely appearance, taste, aroma and innovation of the recipe. Other major attractions of the expo are the Rice N’ Spice Festival, Biriyani Fest, Kebab Fest, Cheese Fest and Salad Fest. Besides, eminent South Indian television personalities Kalesh and Matthewkutty will visit shoppers at LuLu outlets during the festival days.LuLu Hypermarket outlets will be abuzz with activities, such as live cooking demos, free sampling sessions, cookery contests and exhibitions, throughout this period. Customers can avail of special discounts and offers on ready-to-eat items, including pastries, bread, fresh food products and more. The festival will showcase the “best culinary treats from around the world” and customers will have the opportunity to participate in various activities and raffle promotions, and win prizes. The live cooking demo on various specialties and delicacies will impart a “great learning experience for discerning home-chefs and connoisseurs, who love to dive into innovations in the art of cooking”, the statement notes. During the session, tips on how to prepare special dishes within a stipulated time-frame with consistency and flavour will be shared by eminent chefs. Special in-store sampling counters have been set in the fresh food area, allowing customers to sample a variety of food items on display.Also as part of the festival, an innovative promotion of ‘1,500 free trolleys with LuLu’ will be run for 17 consecutive days, whereby shoppers can get their trolley full of items absolutely free while checking out through the point of sale.Shoppers will receive raffle coupons on the purchase of any Mars chocolate worth QR20 and get a chance to win LuLu gift vouchers worth QR90,000 from any LuLu Hypermarket in Qatar. Apart from this, they will get a chance to win a Jeep Wrangler through the purchase of any Pringles product worth QR15 and get a coupon for the raffle draw. The draw will be held on April 28.In addition, the ‘half pay back promotion’ on readymade garments, sarees, churidars, footwear, ladies’ bags, babies’ accessories and selected sunglasses will run until April 14.An official spokesperson of the LuLu Group said, “The food festival will be the best time for our customers to enjoy the ambience, excellent food and entertainment as well as grab lucrative offers. Whether you’re a serious foodie or just curious to know more about food, this is the right time to explore and enjoy a feast of the world’s best gastronomic delights prepared by the finest chefs.”