Al Meera launches ‘Products from Qatar’ initiative

Al Meera Consumer Goods Company recently launched the ‘Products from Qatar’ initiative at Al Meera Hypermarket in Hyatt Plaza as part of its ongoing support for local agricultural products and entrepreneurs.The inauguration event was graced by Yousef al-Khulaifi, director of the Agriculture Affairs Department at the Ministry of Municipality and Environment; Salah al-Hammadi, Al Meera deputy CEO; Hayder Haydri, representative of Gourmet, the fruits and vegetable suppliers of Al Meera; and several representatives from local farms.The initiative is set to offer local producers and startups in the food industry with prominent shelf space at its Al Meera Hypermarket in Hyatt Plaza, thereby providing entrepreneurs in the country with a premium platform to introduce their products to the market and sell them to consumers.“The ‘Products from Qatar’ initiative comes in the context of Al Meera’s commitment to local farms by providing them with an ideal platform through which they can establish and grow their presence in the marketplace, and usher in a new wave of opportunities for co-operation and business partnership that directly contributes to Qatar’s food security programme,” Al Meera said in a statement. “At Al Meera, our procurement policy lays emphasis on sourcing goods and services from the local market in line with our key strategic direction of contributing to social, community, and local business partnerships,” it added. “Through this outstanding step, we are not only taking the idea of proactively supporting entrepreneurship in the country to the next level, but also setting up a role model for national institutions and corporations in Qatar to follow with the aim of collectively achieving the economic development objectives as envisaged in Qatar National Vision 2030.”