Various sectors vow to support QM’s unique initiative

Qatar Museums’ ‘Marchitecture’ programme has received positive response from various sectors who vowed to fully support the month-long programme.In a statement, Qatar Foundation’s (QF) community development president Machaille al-Naimi said the initiative presents an exciting opportunity for QF to showcase its unique architecture and welcoming campus that has something to offer everyone.“Education City, along with our other buildings, bears the hallmarks of excellence, innovation, and creativity, which QF seeks to instil in its members,” al-Naimi noted.Commenting on the Supreme Committee for Delivery and Legacy’s (SC) participation, SC communications director Fatma al-Nuaimi said they are looking forward to welcoming the country’s Culture Pass members to Al Bidda Tower – the home of football in Qatar. The experience Culture Pass holders will get at Al Bidda Tower will not be limited to the building’s spectacular exterior design or the unique views it offers across Doha’s Corniche, according to al-Nuaimi.“It will also include an exclusive tour of the SC Legacy Pavilion – an interactive World Cup experience that takes visitors through Qatar’s historic bid for the 2022 tournament and offers a chance to see all of our exciting Arab-inspired stadium designs in one place, appealing to art, architecture and sports fans,” she said.Msheireb Properties said it is also taking part in the month-long ‘Marchitecture’ – a pivotal platform for educating the local community on Qatar’s exciting new civic-focused destination, and one that has Qatar’s historical, cultural and architectural heritage at its heart. Msheireb Properties’ communication and public relations manager Noora al-Rumaihi noted that participants of the tours around Msheireb Downtown Doha (MDD) and Msheireb Museums (MM) will be immersed in an interactive experience about how MDD is reviving the city’s old commercial district with a new architectural language. “It has been developed in collaboration with some of the world’s leading architects and urban planners in a way that is modern yet inspired by our heritage,” she said.Al-Rumaihi added that visitors on the tours will see how MDD promotes a vibrant street life and level of community interaction, setting new global standards for both environmental sustainability and smart home technology. “Ultimately, these tours will educate participants on how this iconic new project aims to restore the uniqueness of Qatar’s built environment and the strong social ties that have historically defined Qatari society,” she pointed out.According to QM, full details of the more than 70 film screenings, events, talks and tours are available at CulturePass.qa