Qatar welcomes the world with new campaign on CNN

Qatar Tourism Authority (QTA) has launched a new brand campaign with CNN International Commercial aimed at further promoting the country as a tourist destination. The initiative is also set to capitalise on Qatar’s accessibility to more than 80 nationalities who can now enter the country without a visa. Create, CNN International Commercial’s in-house branded content studio, produced an animated TV commercial which is being broadcast on CNN International. Each scene features something wonderful about Qatar, highlighting the country’s rich cultural heritage, unique locations and adventures. Bespoke versions of the animation also run as a 15-second pre-roll video ahead of sponsored digital editorial content.QTA is also sponsoring Destination: Qatar, a special section of CNN Travel, featuring image galleries, videos and articles showcasing all the unique offerings that make Qatar a memorable holiday location.“We are pleased to partner with Qatar Tourism as part of our extensive work within the travel and tourism sector. Adding Qatar to our tourism portfolio is testament to CNN’s ability to create first-rate content that reaches diverse, global audiences,” CNN International Commercial president Rani Raad said. QTA’s chief marketing and promotion officer Rashed al-Qurese stressed that: “Qatar Welcomes the World is the country’s largest destination promotion campaign yet and comes as part of our efforts to diversify Qatar’s visitor source markets.”“We are particularly excited to be partnering with CNN International, where viewers from across the globe can catch a glimpse of the authentic experiences that await them in their second home, Qatar,” he added.