New Rolls Phantom makes Qatar debut

The new Rolls-Royce Phantom has made its debut in Qatar. Followingits recent global debut in London, the new flagship of the luxury carmanufacturer was presented by Rolls-Royce Motor Cars Doha, the soledealer of Rolls-Royce Motor Cars in Qatar. The who’s who of Qatar’ssociety gathered to be some of the first to see the new Phantom – theworld’s leading luxury item, Rolls-Royce Motor Cars Doha said in a pressstatement. The new Phantom features a “spectacular bespokeadvancement” with ‘The Gallery’. “An unprecedented new concept inluxury, ‘The Gallery’ reinterprets the motor car’s dashboard for thefirst time in 100 years. Owners will be able to commission a trulyindividual work of art that spans the width of ‘The Gallery’ and sitsbehind a single pane of glass in their New Phantom,” the statementnoted. “Phantom is the epitome of effortless style, a historicalnameplate that occupies its very individual space in the luxuryconstellation”, said Christian Wettach, Phantom product manager atRolls-Royce Motor Cars Limited, Goodwood, at the unveiling. “Every oneof our customers – each a connoisseur of true luxury – was asking forsomething even more individual to them, and we are proud to present thenew Phantom as a modern yet timeless masterpiece, which allows you tomake your motor car truly as unique as your fingerprint.”The newPhantom offers a wholly new, contemporary design interpretation ofRolls-Royce Phantom DNA. The all-new aluminium ‘Architecture of Luxury’underpinning the new Phantom is lighter, stiffer, quieter and moretechnologically advanced. The many years of engineering ensures thearchitectural and proportional lineage of Rolls-Royce while delivering awhole new level of ‘Magic Carpet Ride’.“When you enter the NewPhantom, one experiences ‘The Embrace’ of the world’s most luxuriousmotor car. The space enhances the sense of occasion and effortlessnessof entry as the patron settles in to the car,” the statement explained. Anall-new 6.75-litre twin-turbo V12 engine is the silently beating heartof the new Phantom, providing a perfectly tuned level of power andperformance. Engineers have also discreetly applied Satellite AidedTransmission, rear-wheel steering and a myriad of behind the scenestechnology to provide an effortless experience. The new Phantom is themost technologically advanced Rolls-Royce ever.From the moment SirHenry Royce introduced the Rolls-Royce Phantom in 1925, it was judged‘The Best Car in the World’ by the cognoscenti. As a result, it hasconveyed some of the world’s most influential and powerful men and womento the most defining historical moments over the last 92 years. Ma’nal-Hamawi, chief operating officer at Alfardan Group - AutomotiveOperations, said: “With this new car, a new benchmark has now been set.The eighth generation of its nameplate, the 2018 Phantom heralds a newluxury business model, demonstrating that Rolls-Royce operates in theluxury goods industry like no other. As this new chapter in theRolls-Royce story begins, it is the new Phantom that points the wayforward for the global luxury industry.”