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Rolls-Royce showroom turns into an art gallery

Rolls-Royce showroom turns into an art gallery

October 10, 2017 | 11:58 PM
Artist al-Siddiqi explaining his artwork to guests.
Rolls-Royce Motor Cars Doha will transform its showroom into an artgallery this month to host an exhibition by Qatari artist Abdul Hameedal-Siddiqi.The ultra-luxury brand’s sole dealer in Qatar will display numerousworks by al-Siddiqi until October 18, including the debut of somenever-before-seen pieces being revealed exclusively at the exhibition.The exhibit’s highlight will see al-Siddiqi sketch live in front of VIP guests and Rolls-Royce Motor Cars Doha customers.Fittingly, with the exhibit interspersing the showroom’s iconic cars,al-Siddiqi will depict one of the latest Rolls-Royce models in hisrenowned style, featuring Doha’s skyline in the background.A time-lapse video will capture the entire process as al-Siddiqi’s Rolls-Royce work of art becomes a reality.Rolls-Royce Motor Cars Doha brand manager Tarek Moataz said: “Since thecompany’s inception there have been many synergies between Rolls-Royceand the arts. Our bespoke programme in particular allows owners to takeinspiration from the arts to create truly exceptional automobiles.” “Working with a local artist in al-Siddiqi and turning the showroom intoa gallery emphasises Rolls-Royce’s breadth of creativity and desire toshare our customers’ passions,” he noted. “During this period ourcustomers can enjoy the showroom’s guise of a gallery and appreciateboth al-Siddiqi’s works of art and the beautiful Rolls-Royce models ondisplay.”The Rolls-Royce brand has strong ties to art dating back more than 110 years.The Spirit of Ecstasy, an iconic mascot that adorns the bonnet of everyRolls-Royce since 1911, was created by artist and sculptor CharlesRobinson Sykes.The marque has acted as a source of inspiration ever since, promptingindividuals to create their own interpretation of the famous symbol ofluxury.
October 10, 2017 | 11:58 PM