NCC investing in key areas to enhance brand value of Mazda

Mazda and its sole agent in Qatar, National Car Company (NCC), have reaffirmed their commitment to enhance further the brand value of Mazda in Qatar market by announcing more investment in key areas of infrastructure, manpower, marketing and advanced systems.The announcement came during the recent meeting of NCC president director Sheikh Ahmad Nasser al-Thani, along with the top Mazda officials including general manager – MEA Hiroshi Yoshida at the Mazda headquarters in Hiroshima, Japan.This includes ongoing upgradation of NCC facilities to match Mazda’s stylish and spirited model range, recruitment and training of competent staff and aggressive marketing campaigns to ensure top of mind awareness in the market.The entire Mazda range now features award-winning Skyactiv technology and eye-catching Kodo: Soul of Motion design and NCC is investing to ensure facilities and customer service in Qatar match the quality of the product range from the Japanese car maker.  “It’s very pleasing for us that our partner, National Car Company is so willing to invest in Mazda even during tough market conditions,” said Yoshida while stating that Mazda wants a philosophy of customer excellence which is more than just customer satisfaction.“Buying a car is a significant purchase so we want to ensure the event matches the very best in modern high-street shopping experiences. Our aim is to deliver a personal service that ensures everyone buying a Mazda feels connected and is positively surprised throughout the process”.    Sheikh Ahmad Nasser al-Thani recalled that NCC’s association with Mazda has been growing from strength to strength over the years with mutual co-operation and perfect understanding.“We are ensuring that our staff is focusing on delivering a first-class customer experience that makes the car buying process enjoyable and simple. We want our customers to enjoy the Mazda experience so that they become our brand ambassadors and tell their family, friends and colleagues introducing a new way for Mazda to measure customer satisfaction.”NCC offers the entire range of new generation Mazda sedans, SUVs and pick-ups displayed in a state of the art showroom located in Fereej Al Nasr which is open seven days a week from 9am to 9pm except on Fridays when the showroom is open during evening hours.Now with Smarter Technologies, all Mazda models provide i?Activsense safety technologies with an active approach to safety by helping drivers stay informed about hazards on the road and MZD connect, the new in-vehicle connectivity system, offering the latest Internet-connected services via your smartphone.The new Mazda3’s entire development process was dedicated to bringing the driver even more of the feeling of unity and pure, fun-to-drive pleasure. Mazda6 is a personal sports sedan with everything in the cockpit dedicated to helping the motorist celebrate driving through a direct feeling of being at one with the vehicle.Mazda CX5, a unique cross SUV, is best in its class delivers high performance without compromising fuel efficiency and emission standards with its 2.5litre Skyactiv engine and 6 Speed AT.Mazda CX-9 is described as the ultimate blend of stunning sophistication and family SUV with seven seats. It is the very first Mazda to feature the breakthrough Skyactiv-G 2.5T petrol engine.