Splash launches Sustainable Collection

Middle East-based fast fashion retailer Splash has announced the launch of its Sustainable Collection, made up of sustainable materials.Forming part of the existing product portfolio of Splash, the new collection for both men and women will be available across all Splash and Centrepoint stores in Qatar. Building on to the ideology of Reuse-Conserve-Recycle, the brand aims to trend sustainability with its #IAMSUSTAINABILITY campaign that marks the launch of the range in the business. With key pieces which include Drop shoulder Tees, Torn Denims, Mandarin Collar Shirts and Tonal Stripe Polos in colours like Cold Greys, Dry Pinks, Powder Blues and washed whites, the  collection has been made with environmental friendly organic and recycled cotton, recycled polyester and Tencel – which have been dyed with environmental friendly inks.Raza Beig, CEO Splash and Iconic and director, Landmark Group, said, “Moving towards a more sustainable future with close to 5mn pieces to be launched each year we have committed ourselves to environmental sustainability without compromising on style, trend and design.”Splash manufactures more than 600,000 eco-denims from organic cotton every season – 48% climate impact reduced with 0% chemical pesticides used and 19% less carbon emission as a result.Beig explained that 15% of the total cotton Splash uses in its garments is organic cotton. “We saved 3.3mn gallons of water equivalent to drinking water consumed by Ireland in 1 day and we use only FSC approved paper in all our tags – 200 metric ton plastic removed , equivalent weight of 100 SUV cars.”More than 500,000 garments are made from Tencel, a fibre made from cellulose found in wood pulp. Tencel does use less land and water than cotton production. Close to 500,000 garments made from natural fibre. A total of 20,000 garments made from recycled plastic bottles. Just 19 pet bottles produce enough fibre for a XL T-shirt.