The Tourism Authority of Thailand (TAT) Dubai and Middle East office, in partnership with Qatar Airways, has organised a road show in Doha to promote Thailand as a top tourism destination.The event is also aimed at building and strengthening business relations and network between the Thailand-based private sector and Qatar-based travel trade and tourism partners before heading to the Arabian Travel Market, set from April 24 to 27.The road show highlighted new value-based offers aimed at positioning Thailand as a top holiday destination for Qatari nationals and residents.It focused on “Unique Thai Local Experiences”, featuring innovative experiences and cultural activities to further discover their “Amazing Story in Amazing Thailand”. Recently, TAT initiated the “Link” project, where “L” represents Local Experiences, “I” is for Innovation, “N” stands for Networking, and “K” means Keeping character.According to organisers, Link aims to attract international visitors and enhance the distribution of tourism income to local communities by promoting the local tourism in various cities in Thailand.These include Samut Songkram where travellers can enjoy floating market, temples and boat ride into canals through coconut groves.In addition, another highlight was the market briefing and products updates by Tanes Petsuwan, the TAT deputy governor for International Marketing (Europe, Africa, Middle East and Americas), and Qatar Airways executives.“Promoting the local experience will give new perspective of Thailand to visitors as each local community have its own distinctive and fresh culture to offer to tourists,” Petsuwan said. “Also, this will create new and unique quality products for travel agents to offer to their customers.”TAT director for Dubai and Middle East market Chalermsak Suranant noted that from January 1 to December 31 last year, Thailand welcomed 671,202 tourists from the Middle East, generating an income of more than $1.2bn, a 15% increase compared to the same period last year.The top five tourism spending countries in the Middle East region are the UAE, Oman, Kuwait, Bahrain, and Qatar.
April 21, 2017 | 10:36 PM