ASC appointed ELF distributor

Al Jaber Group’s Arabian Supply Centre (ASC) has been appointed the official distributor in Qatar for ELF, a brand of Total. This was announced by Total Marketing Qatar (TMQ), a subsidiary of Total Marketing Middle East (TMME), at a signing ceremony in Doha.“This collaboration will boost sales among new businesses and leverage Total’s presence on a national level,” TMME announced in a statement yesterday. “With its worldwide presence in over 113 countries, ELF products help customers improve the performance of their equipment and vehicles while significantly reducing environmental impact and running costs as well. ELF seeks to be the most technologically advanced lubricant in the market.And through this partnership between ELF and ASC, Total and Al Jaber Group maximises their opportunities and market leadership in Qatar,” TMME said.“We are proud to be working with ASC, who are ideally placed to service the growing and developing market of Qatar, in which they are already well established.ELF is a leading brand in Qatar and the world, and through this partnership, we will have a stronger opportunity to maximise business,” said Thibaud De-Lisle, managing director, TMME.At the signing ceremony, Hisham Hadid, CEO of ASC, stated that “ASC is glad to partner with Total and expand the ELF brand in the market, providing a team of experts with an extensive experience in this field and is geared up to meet the demands of customers.“This distribution agreement will allow ELF to further penetrate the retail and commercial segment in the developing Qatar market.”