NBK Automobiles sponsors Grazia Style Awards

Nasser Bin Khaled (NBK) Automobiles, the authorised distributor of Mercedes-Benz in Qatar, has sponsored the inaugural Grazia Style Awards. NBK Automobiles, exclusive automobile partner of the event, also sponsored two award categories and presented the trophies to the winners. Daniela Frings, brand marketing executive at Mercedes-Benz Middle East, bestowed the ‘Best Regional Designer’ award while Alexandra Goodwin conferred the ‘Best Shopping Destination’ award.The awards by Grazia magazine, the only international women’s monthly in Qatar and one of 25 international editions of the leading fashion title, showcase the best that Qatar has to offer and welcomes the who’s who of the international industry to an awards ceremony to honour the standout style stars from the past 12 months. During the event, NBK Automobiles announced the new platform of Mercedes-Benz - ‘She’s Mercedes’ - which is “dedicated to inspiring, connecting and empowering women to be their best”, the statement notes. The primary aim of this platform is to create a dialogue that is embedded in a mix of formats and engage exceptional women from different fields and industries.Khalid Sha’aban, general manager at NBK Automobiles, said ‘She’s Mercedes’ targets self-made and self-reliant, driven businesswomen, fashionistas and trendsetters”. “Our aim is to empower women and create a personalised platform for them to exchange their experiences and ideas.”The Grazia Style Awards, held in Qatar for the first time, aim to “celebrate everything that is great in fashion – from the best in design talent to favourite shopping destinations”, the statement further points out. Sha’aban added, “We are proud to have partnered with the Grazia Style Awards in Qatar to showcase the best that Doha has to offer. Mercedes-Benz has strong ties with the fashion world and developed significant partnerships across major international fashion weeks and events in Qatar over its history.  The brand found that collaborating on the first fashion event of its kind in Qatar was a natural fit.“Mercedes-Benz is now a major ambassador for fashion and style brands in the world, and we are happy to complement our Mercedes-Benz Fashion Week that we organise here in Qatar by sponsoring these prestigious Awards organised by one of the most recognised magazines in the fashion world”.The two awards highlight “Mercedes-Benz’s commitment to developing talents from Qatar and the region and aiding them in pursuing their careers by providing them with optimal support and exposure”.