Media in Sudan, South wage propaganda war

As guns blazed on the border between Sudan and South Sudan in recent days, the air waves and newspapers of both countries fired salvos of their own in an intense propaganda war. Almost two weeks ago the clashes between the neighbours began along their undemarcated and disputed frontier in the most serious unrest since South Sudan gained independence from Khartoum last July, after Africa’s longest war. International fears have mounted of a return to full-blown conflict. But with access to the war zone restricted on the Sudanese side the full extent of recent fighting remains unclear, leaving much of the local media parroting inflammatory government rhetoric. The African Union, which hosted failed talks between the two sides in the Addis Ababa this week, proposed the “immediate halting of all forms of negative media propaganda ... without severely affecting the freedom of the press”. That was among six proposals, including an immediate end to hostilities, made by the AU, but not signed by either side. “They have noticed that during the last weeks the media really played a very negative role,” said Faisal Mohamed Salih, a media consultant and political columnist for a Khartoum newspaper. In keeping with the shrill rhetoric, South Sudan’s lead negotiator Pagan Amum accused the Khartoum delegation of walking out of the talks, saying “war mongering” prevented them from signing the agreement. He also claimed South Sudan’s army downed a Sudanese fighter jet over a border area in the South, but Sudan rejected the claim as well as the accusation that it refused to sign a deal. That has been the pattern since late last month: a series of accusations and counter accusations, often supported by little evidence. The battle in Sudan’s South Kordofan state, which Sudan claimed was penetrated by Southern troops, is a media as well as a military war, Khartoum’s State Minister of Information Sana Hamad said last Monday. She said a media campaign by “hostile circles ... reflects unreal pictures and situations in South Kordofan”, the official Suna news agency reported. Zach Vertin, senior analyst for Sudan and South Sudan with the International Crisis Group think-tank, said “high rhetoric is something of a national pastime, and both sides are now seeking to control the narrative. “But what’s more telling is that the parties are still coming to the table, still talking, as both sides know a deal is in their mutual interest.” African Union mediator Thabo Mbeki held talks on Thursday in Juba with South Sudan President Salva Kiir in an attempt to defuse the escalating crisis. Mbeki arrived last Saturday in Khartoum for discussions with President Omar Hassan al-Bashir. Sudanese officials flew a delegation of journalists, including an AFP correspondent, to the scene of recent north-south clashes in the oil-rich Heglig border region for a few hours, but independent reporting in the area has not been permitted. Reporters have had more freedom to travel in South Sudan but, in the absence of extensive coverage from the field, Salih told AFP government-owned radio and television stations in both countries have been used as a “gun machine” to spread hatred and rhetoric. Some of the countries’ newspapers, however, still try to operate more professionally, “so they cannot be used in this fight, this media fight”, Salih added.