MAX&Co. showcases womenswear collection at Lagoona Mall

Fashion brand MAX&Co. presented its womenswear collection during the Lagoona Mall’s Fashion Show recently. The new MAX&Co. collection offers the entire range of everyday luxury separates, occasion wear and accessories “favoured by women worldwide” - such as international style icon Olivia Palermo, who fronts the brand’s Spring/Summer 2016 campaign for the third season, according to a statement.The MAX&Co. collection is designed to “help busy women on the go to be stylish on every occasion”. Classic silhouettes meet sportswear influences in a wardrobe interpreted with the brand’s Italian approach to colour, materials and tailoring, the statement notes.New York-born Palermo is a fashion consultant, stylist, model and executive editor.MAX&Co. is an international contemporary brand born in Italy. It is the “youngest and most dynamic brand” in the Max Mara Fashion Group portfolio, the statement adds.