Run the World Fest is back for fifth year

Celebrating its fifth year, the exciting platform for youth to celebrate their talents and capabilities while emphasising the importance of healthy living and leadership for a better society, Run The World Festival (RTWF) is back.Designed for the age group of 16 to 29, the festival revolves around sports and culture of all mediums. The values of the event as a flagship festival lay in the celebrations of five key elements around the world that bring youth together to craft a constructive impact. These include arts, culture, entrepreneurship, technology and sports.Organised by The Youth Company, Run The World Festival will take place between January 28-30, from 2pm-10pm at Aspire Zone Foundation.The festival in its previous edition has emphasised on the integration of Qatari culture and traditions. The visitors get to witness many unique performances that have never been seen before and get to know the Qatari culture on a whole new different level.The 2014 festival featured RTW Souq which will allow visitors to buy a variety of items and experience many different cultures at the same time. Youth Got Talent performances have been a permanent feature of the festival. The festival has been getting bigger and better, and it has been providing the youth of Qatar with the platform to showcase their talents in the spirit of Run The World.Designed for youth in the age group of 16 to 29, the festival revolves around sports and culture of all mediums.Run The World Festival has been operating successfully for the last five years in Qatar, making it the largest youth and sport festival in the Middle East. In the last five years, Run The World Festival has brought youth in Qatar together to deliver, showcase and work with more than 500 artists and talents, 70 and more nationalities of organising team of youth, more than 250 young interns, 150 and more startups and vendors, more than 80 trusted sponsors and partners and 250,000 plus youth visitors.The Youth Company, based in Qatar, operates as a social enterprise, where they aim to create social value through empowering the youth in an efficient, effective and sustainable manner. It has created various educational, community engaging, volunteering, career-oriented, consulting and rewarding programmes, which directly and indirectly facilitate the growth and development of youth in different aspects, and thus ensure a long-lasting social positive impact.The programmes and services target both youth and professional organisations within private, public and non-profit sectors, and are aligned with the Qatar National Vision 2030. While most of the programmes are free for youth to participate in, they ensure operational sustainability by providing youthful consultancy services to various organisations, and through establishing a network of partners and sponsors.The Youth Company started its operation in December 2010 and within only one year, it has managed to involve 20,000 students, deliver 23 projects, and cooperate with over 50 companies and organisations.It aims to provide a platform for youth empowerment and development as well as to supply the community with youthful consultancy services, to raise the youth into healthy, active and socially responsible residents, while equipping them with the tools necessary for their personal and professional growth.The 2014 edition of the festival was held in partnership with Qatar Stars League and Embrace Doha at Katara Cultural Village on Qatar National Day. Run The World Festival began in 2011 and since then has been organised annually, attracting over 120,000 youth. Embrace Doha also provided an additional platform of visitors to learn about Qatar’s traditions, customs, culture and daily life. Besides learning the traditional dancing, the visitors were also given an opportunity to be pictured sitting in a Landcruiser in a ‘Qatari way’. RTW Festival 2014 included multiple sports activities, such as parkour supported by Nescafe, skateboard ramps supported by Casio, beach volleyball, football, basketball, cricket, and extreme area BMX, supported by Galaxy Sports and Qatar Extreme Sports.Professional Red Bull Parkour and BMX athletes entertained the visitors. The street art space gave a chance to young graffiti artists to demonstrate their talents to wider audience.