Maserati’s first standalone showroom inaugurated

Hussain Alfardan,  Ali Alfardan,  and  Omar Alfardan with Umberto Cini at the inauguration of the new showroom. Right: Models pose with a Maserati at the new showroom.By Joey Aguilar/Staff ReporterAlfardan Sports Motors has unveiled Maserati’s first standalone showroom in Qatar  in a bid to serve its clients better.Top officials of Alfardan Group led by chairman Hussain Alfardan, vice-chairman Ali Alfardan, president and CEO Omar Alfardan, and Maserati Global Overseas Markets managing director Umberto Cini led the inauguration of the state-of-the-art showroom last week.A larger and brand exclusive location at Medina Centrale The Pearl Qatar comes as a response to an increasing demand for Maserati vehicles in Qatar.“The new showroom is a testament of Maserati’s success in Qatar and the rest of the region,” said Omar Alfardan, as he expressed confidence that the initiative will not only complement the growth of Maserati Qatar but also reinforce the long-term partnership between Maserati and Alfardan Sports Motors.Omar Alfardan noted that Maserati’s key attributes of reliability, luxury and excellent performance have become the main driving factors for its popularity and steady climb towards becoming the most preferred luxury vehicle for many. The Alfardan Group has vowed to continue providing exceptional and unparalleled services to its valued clients. “Looking forward, Alfardan Group will continue to sustain in the industry by consistently providing exceptional and unparalleled services to its valued clients; coinciding with one of the key pillars which support the Qatar National Vision 2030 issued by HH Sheikh Tamim bin Hamad al-Thani, Emir of the State of Qatar,” said Omar Alfardan. “This will take the local automotive sector in the country, particularly the luxury segment, to unprecedented heights.”Cini echoed the statements of Omar Alfardan saying Maserati’s new home will allow them to actually grow and serve customers better “in terms of customer satisfaction , in terms of customer experience, and of course, ultimately good results for the brand”. He described Qatar as a fast growing market in the GCC.The senior official also expects to do even better this year with a bigger range of vehicles.The new showroom houses Maserati’s entire model portfolio including the Maserati Quattroporte range, Ghibli range, GranTurismo and GranCabrio range, and will accommodate more new Maserati models as they become available in the market .The facility offers over 1100 square meters of space on two floors. The first floor is designed to display up to six cars simultaneously, in addition to a reception area, customer lounge and a lifestyle boutique. In the dedicated configuration room future Maserati owners can select each personalised element for their Maserati in front of a large screen, including exterior and interior colours and finishes, wheels, brake calipers and more. The second floor will display a further six cars and will provide management offices, meeting rooms and the Maserati Approved “Pre-Owned” area. “We are looking forward to opening our doors to the Qatar market. Our team is ready to offer Maserati lovers unparalleled service and hands-on attention to detail,” said Alfardan Sports Motors general manager Charly Dagher.The exclusive showroom, which was designed in accordance to global Maserati standards and corporate identity, and its team of fully trained and committed sales consultants, will be available six days per week, apart from Friday, to support prospective clients in finding their perfect fit.Maserati is an Italian luxury car manufacturer which was established in 1914, in Bologna (Italy) by  Alfieri Maserati and his brothers. Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the centre of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.