‘Life well travelled’ is Cathay Pacific’s new brand philosophy

Cathay Pacific’s new campaign focuses on making every trip on board an inspiring moment, uncomplicated enjoyment and well-being for a passenger. 

Hong Kong headquartered Cathay Pacific Airways has moved forward to the next exciting stage of the Doha-Hong Kong service and its journey as one of the world’s most highly regarded premium international carriers with the launch of its global level campaign ‘Life Well Travelled’.The campaign focuses on making every trip on board Cathay Pacific an inspiring moment, uncomplicated enjoyment and well-being for a passenger.The campaign’s core essence is to enable one to travel well through investments in new products, service ethos, personal recognition, network, design standards and ongoing efforts to become a full travel services provider.Over the next 18 months, passengers of Cathay Pacific will see, feel and experience positive changes across many of its key touch points, products and services, as well as through regular communication channels and tactical promotional campaigns. Among the highlights of the brand and design changes include an updated, cleaner and more refined Cathay Pacific logo, which started appearing from towards the end of October 2014; a new, easier-to-use website, which will continue to be enhanced throughout 2015; and new lounges embracing the new design concept.Cathay Pacific’s Manager (Qatar) Nick Brooks said: “Cathay Pacific continues to put passengers at the heart of everything we do as we enter this exciting next stage of our journey. At Cathay Pacific we believe that travelling well is a key feature of living well. The campaign will therefore reflect our philosophy of a Life Well Travelled.”Serviced by an Airbus A330-300 aircraft on the Doha-Hong-Kong sector, its three-class configuration includes the award-winning business class, premium economy class and long-haul economy class, which have all been well received by the Doha market. A recent agreement with Qatar Airways enables customers of both airlines to have more opportunities to earn and redeem frequent flyer points or miles, with top-tier members from Cathay Pacific’s The Marco Polo Club and Qatar Airways’ The Privilege Club enjoying reciprocal benefits for passengers travelling between Doha and Hong Kong. These include lounge access, extra baggage allowances, priority boarding and many other priority services.