Qatar
Ooredoo’s legacy campaign invites comments from customers
Ooredoo’s legacy campaign invites comments from customers
Ooredoo has officially launched its Qatar National Day campaign, inviting customers to share the reasons why they are proud to live in Qatar to get the chance to win an iPhone 6 and be published in the Ooredoo Qatar National Day book. |
The “Book of Legacies” will include the best submissions from the public and Ooredoo employees and will be distributed for free to everyone who has content published in the book.
People can take part in the legacy campaign by visiting the dedicated website, http://qatarslegacy.ooredoo.qa, or posting their stories via social media (Facebook, Twitter and InstaGram) with the hashtag #QatarsLegacy. Submissions can include stories, pictures, songs, videos and artwork.
Fatima Sultan al-Kuwari, director of community and public relations at Ooredoo, said: “Qatar National Day is a chance for us to celebrate our roots and the beautiful country we are proud to be a part of. We are inviting all of our customers, social media followers and everyone who logs onto our National Day website to share their stories of pride about Qatar, not just to win an iPhone 6 or be part of our book, but to connect with the people of Qatar.”
Posts published in the “Book of Legacies” and on the website will be selected by a team of dedicated Ooredoo employees. Those chosen to be part of the book will be contacted via e-mail at a later date.
As part of the campaign, Ooredoo will also give away three iPhone 6 devices to customers with the best submissions. The winners will be announced via social media.
To celebrate Qatar National Day last year, Ooredoo created a giant mural consisting of 5,000 individual reasons why people love Qatar. The mural, which was displayed at Landmark Mall during the festivities, was recorded as the largest opinion response the company has ever had for a single campaign.
“We aim to beat last year’s record and really capture the diverse population of Qatar’s voices. By publishing the anthology of posts in a book, we are giving everyone who took part a lasting token,” added al-Kuwari.
As well as the Pride is our Legacy campaign, Ooredoo will announce a special Qatar National Day offer for customers in the coming week.
The company will also hold employee celebrations to mark the important occasion, with a special event also held for the teams that continue to work during the day of celebration to ensure that Qatar stays connected.