BMW reintroduces 6, 7 Series Pearl in Mideast

BMW Group Middle East has reintroduced its ‘Individual Pearl’ cars in response to customer demand. These unique models are part of the BMW Individual programme, which enables customers to tailor their vehicle to a bespoke design that suits their individual style, using a range of premium materials, paints and interior trims.

The shallow and warm waters of the Gulf region are famous for creating the world’s most precious pearls — the source of inspiration for creating the BMW Individual Pearl. A homage to the rich heritage of pearls in the Middle East, the BMW Individual Pearl models are exclusive to the region.

BMW Individual designers transferred the mystery, elegance and beauty of pearl to produce a total of 45 BMW 7 Series and 6 Series Gran Coupé models. 

On the reintroduction of these editions, Alexander Eftimov, director (Sales & Marketing), BMW Group Middle East, said, “When we initially launched these editions last year, we hadn’t anticipated how popular they would be so it is with great pleasure that we can announce that they will be available yet again for our discerning Middle East customers.

“Our BMW Individual programme is designed specifically for customers who want the added levels of personalisation in their vehicles. Moreover, we deliver on our customer needs by providing them with a top-of-the range BMW that includes a selection of unique and very premium materials, exterior paint finishes and interior trims options.”

The BMW Individual Pearl edition comes in three exclusive colours across the BMW 6 Series Gran Coupé and 7 Series models — pure metal silver, metropolitan blue and frozen black matt — each representing the “unique shimmer” of the finest Arabian pearls.

The BMW Pearl Silver edition comes with 21” and 20” wheel options.

Both the leather merino caramel and amaro brown interiors feature burled walnut trims with inlays in sycamore red brown. Additional features include the striking bicolour leather steering wheel and contrast piping floor mats in caramel and amaro brown.

When the BMW Pearl Blue edition is selected, passengers can enjoy the rich Metropolitan Blue paint option, which is complemented by leather merino opal white interior options featuring satin walnut, honey brown and sycamore trim with contrast piping floor mats in Opal White.

The final edition of the BMW Individual BMW 6 and 7 Series colour options is the stunning pearl black option. Features include the striking Leather Merino Sakhir Orange interior with Piano Black trim.

The M Sport versions of both models take advantage of chrome dark finishes with contrast floor mats in Sakhir orange complementing the paintwork.

Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction design and function.

The BMW Individual Pearl models are the embodiment of luxury and style and are available from BMW Group importers in Abu Dhabi, Dubai, Saudi Arabia, Kuwait and Qatar.