Customer service key factor in car purchase: Hyundai

Research conducted by Hyundai around the Middle East launch of its all-new Genesis model this year, suggests that attractive design, state-of-the-art technology and high performance are not the only factors that convince potential customers to invest in a luxury car.

The results of a special customer clinic showed that consideration to purchase among those surveyed rose by over a third (34%) when the Korean brand’s Premium Assurance Plus Programme (HPAP+) and its benefits were explained, and when compared to services offered by rival manufacturers, the statement points out.

Sheikh Ahmed bin Nasser al-Thani, president director of National Car Company, the official distributor of Hyundai in Qatar, said: “Customers in Qatar expect the very best in customer service, and rightly so. Since we introduced the HPAP+ programme to the market last year, sales of both Genesis and Centennial models have been boosted, and the feedback we have had from customers has been extremely positive.

“In such a competitive segment, it is initiatives such as HPAP+ that enable us to stay ahead of the competition when it comes to customer service, and this has a hugely positive impact on customer loyalty.”

Luxury car buyers across the Middle East have enjoyed higher levels of customer service from the HPAP+ programme, which was introduced to the region last year. Available as standard to all buyers of new Hyundai Genesis and Centennial models, the programme is designed to give customers added peace of mind, according to the statement.

The all-new Genesis and Centennial models come with free maintenance for five years or 100,000km and all models also come with a five-year/unlimited kilometre manufacturer-provided warranty.

Under the terms of the programme, the customer receives five years, 24/7 roadside assistance.

Tom Lee, head of Hyundai Africa and Middle East regional, said: “The all-new Genesis and Centennial exemplify everything that is good about Hyundai’s new ‘Modern Premium’ brand direction, and have won a number of top industry awards in both the Middle East and around the globe.

Hyundai premium models – Genesis and Centennial - are on display at the National Car Company showroom in Aziziya.