Tunisiana is now Ooredoo amid brand launch progress in Mena

Dr Marafih addresses a “special brand inauguration” ceremony in Tunis.

Ooredoo has said its Tunisian operations have fully adopted the global Ooredoo brand, as the company continues to make “strong progress” on launching the brand across the Mena (Middle East and North Africa) region and South East Asia.

The company’s Tunisian operations join Qatar, Algeria, the Maldives, and Myanmar in deploying the Ooredoo brand, following the global brand launch in February 2013. Tunisiana was Tunisia’s first privately-owned telecommunications company, launching in 2002, and successfully introduced the Ooredoo brand in Tunisia in July 2013.

As a community-based company, Ooredoo is focusing on delivering a wide range of life enhancing services that promote human growth and “democratising data”.

In Tunisia, the company adopted the new brand virtually overnight, transforming all “customer touch points” including all the direct channels across the country, and plans to complete the rebranding of all third party shops in just four weeks.

To mark the occasion, a special brand inauguration ceremony was held in Tunis, attended by senior Ooredoo officials, representatives from the public and private sectors, and the media.

At the event, Group CEO Dr Nasser Marafih said, “Today is a key moment in the history of Tunisia’s communications sector. Adopting the new brand will enable Ooredoo to better leverage our global resources to promote human growth in Tunisia. Technology can unlock young people’s potential, enabling them to become entrepreneurs and leaders, and enable women to better support their families and pursue their ambitions. Ooredoo will work with our customers every step of the way to help them reach their goals.”

Ooredoo is dedicated to driving technology innovation and enhancing the customer experience across Tunisia. As part of this strategy, the company is investing in high-speed networks, including the nationwide 3G mobile broadband network, and is rolling-out the next generation fibre network in central business districts.

In line with the brand adoption, Ooredoo aims to “democratise data” in Tunisia, with the goal of enabling all of its customers to experience the transformative benefits of mobile broadband, while strengthening its leading position in data and driving enhanced data revenues.

Ooredoo Tunisia CEO Kenneth Campbell said, “Tunisia democratised the mobile in Tunisia, and now Ooredoo will democratise data for Tunisians, to further enhance the customer experience. In parallel with the launch of the new brand, our customers will see further tangible benefits in the coming weeks, thanks to a wide range of exciting new offers that will make data more affordable and accessible.”

Ooredoo has already seen “strong take-up” of the Samsung Galaxy S5 smartphone, which it launched exclusively for its customers in Tunisia recently.

Now Ooredoo will launch a series of data offers that target residential, business, 3G and fixed-line customers, democratising data and driving mobile broadband penetration.

In particular, Ooredoo will be launching affordable Ooredoo-branded smartphones, and a “buyback service” for trading in old devices for new ones.

Exclusively in Tunisia, Ooredoo customers will be able to use a beIN SPORTS set-up box to watch this summer’s sporting events.

Ooredoo’s community based activities are based on two umbrella platforms: Ooredoo Machroui, which supports youth, and Ooredoo Toufoulati, which empowers children with special needs.