IKEA, part of the Al Futtaim group of companies, has launched in Qatar a completely new kitchen concept METOD.“This completely new range is designed to offer our customers a more flexible, modular and smarter kitchen solution that is also, of course, more affordable than ever before,” said John Kersten, managing director – IKEA Qatar, UAE, Egypt and Oman.The entire range is designed to be built around the personal needs and styles of the individual. It works around a straight-forward concept of boxes – of various sizes and styles – that easily fit together and attach to the walls using a new rail mounting system. Based on individual space and style requirements, the METOD range offers a smart system with easy installation to put together a kitchen that is functional as well as an extension to the rest of the living area. “IKEA recognises that the kitchen is no longer just a place for cooking and eating, for many it’s also become the centre of family and social activity,” Kersten explained while observing that METOD offers nearly limitless possibilities to customers. “METOD is all about creating an unrestricted playground for realising any kitchen dream. For the first time, customers can choose to have two cabinets behind one door, for example.“The flexibility and functionality of METOD helps customers use space in a better and smarter way. It’s designed to help them create the exact style they relate to in an effort to bring their kitchens closer to them.” IKEA workers are well trained to help customers through the process of relating their personal needs and styles to match with the new range. The launch of METOD is a shift from the FAKTUM range, launched in 1992 offering innovative designs combined with beauty, function and quality. “METOD is about embracing the evolution of the modern kitchen and addressing the needs of the many,” Kersten said while adding that even after the launch of METOD, customers of FAKTUM will still be serviced for post-sales requirements. More information about the METOD range of kitchens can be found on www.IKEA.qa and through the IKEA app for mobile phones. Customers can also view special brochures on the METOD range through the IKEA website and in the store, as well as seek expert advice from the Kitchen Planning department.