Mirrorless camera models launched

The Alpha 7 offers 24.3 effective megapixels resolution while the Alpha 7R comes with 36.4 effective megapixels, for detail-packed still images or crisp, cinematic Full HD video.

“The new compact yet mirrorless models are perfect for those who love to capture each moment of their life with a professional effect,” a Fifty One East representative said.

Front and back dials plus a control wheel and exposure compensation dial allow intuitive adjustments while framing shots through the high-contrast, high resolution XGA OLED Tru-Finder or on the tiltable 3.0-type LCD screen.

The 35mm full-frame Exmor CMOS sensor in both cameras incorporates light concentration and photo diode expansion technologies, while the Alpha 7R also features a new ‘gapless’ on-chip lens design that eliminates the spaces between adjacent pixels. These advances increase light collection efficiency, achieving outstanding resolution, sensitivity and low noise while circumventing the challenge of decreased pixel sizes due to the extremely high pixel count.

Together with the powerful new BIONZ X processor, the full-frame sensor also allows both cameras to shoot pro-quality Full HD video (50p/25p). User will enjoy movie footage with rich colours and ultra-low noise, even in low light.

Clear Image Zoom has been enhanced for video recording, delivering close-ups.

Both cameras showcase the Fast Intelligent AF that ensures speedy and accurate autofocus. The Alpha 7 supplements this with Fast Hybrid AF that combines Fast Intelligent AF with phase detection autofocus.

Sony Alpha 7 series cameras are available at all Fifty One East outlets located in Al Maha centre, City Center Doha and Lagoona Mall in addition to all Virgin Megastores at Villaggio and Landmark malls.