Alfardan Automobiles, the BMW Group importer in Qatar, has launched the new and refined 7 Series model.The flagship 7 Series model is consistently amongst BMW’s best-sellers in Qatar and across the GCC region, so the new refined 7 Series, which offers new levels of luxury, comfort and power, is expected to further amplify BMW’s 7 Series success story. A number of important design and technology modifications have been introduced to the new BMW 7 Series which give the car a stronger presence on the road and provide an even more luxurious and powerful driving experience. Many of the new modifications in the 7 Series come as standard features in all the new 7 Series models in Qatar. The most eye-catching new feature is the new Adaptive LED headlights featuring hallmark BMW corona rings and a smart accent strip, which projects a distinctive appearance both day and night. The new high-performance LED headlights are fitted on the outside of the front apron in place of the fog lamps, and are computer-controlled to turn and illuminate the target object precisely. There is also keyless no-touch opening of the tailgate for optimal loading comfort. Features now standard in BMW 750Li and the flagship BMW 760Li include internet access where the driver and passengers can access social media websites such as Facebook and Twitter on the control display and use the iDrive Controller to browse through all the office functions and BMW Apps.
Luxury is defined by a number of distinctive exterior design modifications which enhance the car’s sophisticated and elegant appearance. The exterior changes have been enhanced with a new front and rear bumper, new ki4dney grille and indicators integrated into the lower section of the exterior mirrors.Top-class materials, quality workmanship and outstanding practicality enhance the levels of comfort in the interior of the new 7 Series. The driver and front passenger can relax into newly designed leather seats offering optimum lateral support and unbeatable long-distance comfort. Individual seats are also available as an option for the rear and can be adapted to passengers’ needs. An optional Rear Seat Entertainment package comes with a new 9.2-in flat screen monitor to ensure a refreshing diversion for extended journeys, while the new 1,200-watt Bang & Olufsen High End Surround Sound System that delivers unrivalled sound quality is now available as a standard feature in all 760Li in Qatar through Alfardan Automobiles. A class-leader in advanced technology, BMW ConnectedDrive in the BMW 7 Series encompasses a host of sophisticated features and technologies designed to delight anyone seeking supreme convenience and safety. These include the existing full-colour BMW Head-Up Display, as well as the full range of in-journey entertainment offered by BMW Online.In the cockpit, the all-new multifunctional instrument display behind the steering wheel meets all of the driver’s needs. Using extended black-panel technology, BMW opens up a whole new range of display options through the 10.25-inch screen, including instruments that use different colours and graphics depending on the driving mode selected, and provides situation-specific information such as status and function displays. The Control Display in the centre of the instrument panel has also benefited from visual and technical improvements and now uses high-resolution 3D graphics. To further enhance the ride comfort of the BMW 7 Series, all models will be fitted with pneumatic rear suspension and an upgraded chassis that helps give an even higher level of comfort for both front and rear passengers. In addition, there is a range of new and comprehensively revised engines mated to an eight-speed automatic transmission. Alongside the flagship BMW 760Li with its 12-cylinder engine that generates 544 hp, and the entry-level BMW 730i engine, Qatari customers can also choose from the new six-cylinder in-line engine powering the BMW 740Li and 320 hp and the new V8 engine that generates 450 hp in the 750Li.Technology such as Auto Start-Stop function, Brake Energy Regeneration and the second-generation Driving Experience Control switch with ECO PRO mode and coasting function sets again new benchmarks in terms of performance and efficiency.Commenting on the launch, Mohamed Kandeel, General Manager of Alfardan Automobiles, said: “We are pleased to welcome the new BMW 7 Series to our showrooms. Its important design and technology enhancements give the car a stronger presence and added comfort for both the driver and passengers. We are confident that the new BMW 7 Series will remain a market leader in its segment and will add another chapter to the 7 Series’ success story here in Qatar.”