Doha-based Salam Media Cast has consolidated its position as a leading integrated broadcasting solutions provider by opening a new London office that will enhance its service offering to its international clients.Salam Media Cast UK, the first of a number of offices Salam Media Cast (SMC) plans to open in new geographic locations, is headed by Niels Thomas, formerly head of sales for North Europe at Sony Professional Solutions Europe. Thomas has an impressive track record in the broadcast and media industries having previously worked for companies such as Omneon, Thomson and Grass Valley. As managing director of Salam Media Cast UK, he will use his extensive contacts and professional reputation to develop new business opportunities and strengthen existing customer relationships. “SMC’s expansion into Europe will enable the company to engage more thoroughly with its international customers by providing much closer cooperation and ensuring tighter control of project timelines and costs,” Niels Thomas said. “SMC has always been a client-focused company and I am looking forward to helping our valued customers achieve their goals and ambitions through a thorough understanding of their objectives so that we can create the best solutions for their needs.”Based in Doha, SMC has over 35 years’ experience of systems integration in the Gulf region and a reputation for delivering innovative workflows that benefit customer specific requirements. It represents many worldwide manufacturers such as Avid Technology, Quantel, SeaChange, Leitch, Drake Electronics, Vinten Broadcast Ltd, Strand Lighting, Telestream, Vizrt and EVS Broadcasting. It also serves TV channels and networks, movie studios and network operators in the region, providing telecommunications, broadcasting, integrated systems and state-of-the-art security. In 2010, SMC joined GSSG Holdings as part of its Media Group, with offices in Qatar, UAE, Oman, and Saudi Arabia. It is also introducing new services such as Salam Media Cast Support, a cost effective service that is designed to help customers deal with their day-to-day maintenance requirements and simplify the management of multi-vendor hardware and software to ensure that systems operate at peak performance.