Kahramaa conservation drive gains momentum

The campaign and competition organised by the Qatar General Electricity & Water Corporation (Kahramma) to increase public awareness on conservation of energy and water resources has gained momentum with the increasing number of participants of all age groups.A number of participants were felicitated with prizes from Kahramaa’s Conservation and Energy Efficiency department. The competition is held under the theme “Qatoura and Kahroub” which are characters popular with the children of the region.The event is being aired daily on Qatar TV between 7 and 7.15pm. A number of questions are being asked in general about Kahramaa and in particular about its characters. The participants have to send their answers through SMS on 92340. Kahramaa announces the name of weekly winners every Tuesday.The results are available on Kahramaa’s website (www.km.qa) and Twitter site of @TarsheedQatar. Entry to the event is open to all irrespective of nationality, age, gender and age group. The purpose of the event is to create awareness about ongoing National Campaign for Conservation and Efficient Use of Water and Electricity (Tarsheed). The national campaign is being initiated under the patronage of HH the Emir Sheikh Tamim bin Hamad al-Thani with the slogan “Keep Qatar Pulsing. Consume Wisely”. The five-year “Tarsheed” campaign aims to promote a culture of saving electricity and water as it targets all segments of the local society. The massive campaign, through its manifold strategies and programmes, also aims at creating awareness among the customers on the necessity of preserving falling resources. The campaign motivates the whole society to work together for a social cause, contributing to the goals and ambitions of the Qatar National Vision (QNV) 2030. The campaign’s prime target is to reduce the per capita water and electricity consumption in Qatar by 35% and 20%, respectively during the five-year period until 2017. The competition will conclude on the last day of Ramadan.