New Mercedes-Benz S-Class launched

NBK group chairman Sheikh Nawaf Nasser bin Khaled al-Thani and Khaled Shaa’ban at the launch of the  new 2014 Mercedes-Benz S-Class.Nasser Bin Khaled (NBK) Automobiles, the exclusive distributors of Mercedes-Benz in Qatar, has launched the new 2014 Mercedes-Benz S-Class for the local market.The new S-Class is the latest embellishment to Mercedes-Benz prestigious line-up introducing a breadth of features which is being installed as a unique design. Owners will have an inimitable experience to get up, close and personal with the new car that added to the Mercedes-Benz portfolio, alongside Luxury Accomplished, the first digital photo exhibition of its kind in the Middle East on the occasion of the holy month of Ramadan. The Mercedez-Benz S-Class has been reworked for 2014 to retain the same distinctive style while enhancing safety and comfort as one. The Mercedes S-Class is the first car in the world to use only LED lighting inside and out. The new 2014 S-Class, which is available with both petrol and diesel engines, includes a range of new features such as radar sensors which offer 360 degree vision and detection system. The new S-Class provides the safest drive without compromising on comfort and new models even offer energising massage functions, based on the hot stone principal.Khaled Shaa’ban, general manager, NBK Automobiles, said: “The new S-Class marks the beginning of a new era of modern luxury and safety in cars and the numerous innovative comfort and safety features will provide an all-new driving experience for Mercedes customers.” With the three engineering priorities “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the new S-Class extends the boundaries of technology on many levels. The new S-Class retains the distinctive classic architecture that makes Mercedes so instantly recognisable, with a modern sporty touch. The radiator grille on the new S-Class is now larger, upright and distinctly three-dimensional in design, with its long flowing bonnet, domed roof line and the gently slanting rear end, the new S-Class has classic saloon proportions in keeping with the car’s sporty coupé-style intentions.The new S-Class is the first vehicle in the world to use LED lighting throughout, positioning Mercedes-Benz as a pioneer in the lighting sector, 100 years after the first use of electronic lighting in vehicles. In its first year the new S-Class line-up features two petrol models Mercedes Benz S 400 and S 500. In order to systematically develop the entire climate control system, a particular focus was placed on performance, air quality, precise regulation, noise level and efficiency. As a new feature, the air-balance package comprises perfuming, ionisation and even more efficient filtration, compared with the standard model. Thermotronic automatic climate control in the rear has two additional zones to improve thermal comfort. Electric heating of the armrests is a completely new feature.Another world first featured in the new S-Class is the energising massage function, based on the hot-stone principle and active seat ventilation with reversing fans. There is a choice of five different rear seat variants including an Executive seat with a backrest angle adjustable by up to 43.5 degrees, allowing occupants in the rear to concentrate on work or relax in comfort.Building upon Mercedes-Benz’ ground breaking PRE-SAFE anticipatory occupant protection system, the safety pioneer is increasing protection levels once again in the new S-Class. The new PRE-SAFE functions can help to prevent collisions with pedestrians and vehicles in front, defuse dangerous situations caused by traffic behind as well as enhancing the protection offered by the seat belts. Mercedes-Benz “Intelligent Drive” system ensures that safety comes first without compromising on comfort. The new functions all rely on the same sensor system, with a new stereo camera together with multi-stage radar sensors.The new Mercedes-Benz S-Class is undeniably a true benchmark of its class and is available at the Nasser Bin Khaled Mercedes-Benz showroom located on Salwa Road.