Pact signed to improve safety on Qatar roads

Officials from PHCC and QMIC pose for a photo after signing the agreement

The Primary Health Care Corporation (PHCC) and Qatar Mobility Innovations Centre formerly known as the Qatar University Wireless Innovation Centre have signed a memorandum of understanding on intelligent transportation solution and applications as well as on “ifleet” management.Under the agreement, both the PHCC and Qatar Mobility Innovations Centre (QMIC) will collaborate in order to increase efficiency on fleet management and improve safety on Qatar’s roads.Masarak represents a major segment within the smart living services initiative that was launched by QMIC a few months ago. It addresses a gap in the market for an integrated and expandable suite of intelligent transportation and logistics services that are developed locally and customised to address the needs of Qatar and the region.Masarak is powered by QMIC’s proprietary intelligent sensing and M2M services platform (Labeeb) that collects traffic data in real time from multiple sources and transform it into very meaningful and useful traffic information. The information is then used to develop intelligent services and applications that address the needs of different user segments such as traffic congestion monitoring, intelligent dispatching, intelligent telematics and fleet management. PHCC Administration and Financial Affairs department executive director Musallam Mubarak said: “It is our duty to play a key role in keeping the roads in Qatar safe and the best way to do so is starting with ourselves. QMIC’s intelligent transportation solution and applications (Masarak), grants us the opportunity to achieve this goal as well as improve customer service and enhance our operations.” QMIC executive director Dr Adnan Abu-Deyya said:“This trail with the PHCC will help raise awareness about the importance of safety on the road and finding intelligent solutions to ensure it, we are honoured to embark on this journey with PHCC that will enable them to explore Masark’s applications and benefit  from this locally made solutions that is customised for Qatar’s roads.”