Al Khalij Commercial Bank (al khaliji) has launched a charity donation campaign in the holy month of Ramadan. The campaign will see al khaliji donate QR1 to charity every time a customer uses his/her al khaliji debit or credit card to shop or conduct any banking transaction. This translates every swipe and transaction into instant cash to pursue charitable activities particularly during this month of giving.“As Ramadan is the holy month of giving, our customers can be assured that the use of their al khaliji debit or credit cards for personal expenditures is an opportunity to give back and make a real difference in the lives of others,” said al khaliji’s Group CEO Robin McCall. “At al khaliji, we are fully committed to humanitarian causes and improving the lives of those less fortunate than ourselves.”The campaign comes as part of al khaliji’s corporate social responsibility strategy, which focuses on conserving the environment, supporting educational and healthcare initiatives and giving back to the community. The campaign aims to further foster the social ties between the bank, its valued customers and the community and to ensure that al khaliji balances its commitment to achieving financial results with its commitment to the society and humanitarian causes. Through this campaign, the bank and its customers will – in tandem - fulfil their responsibility towards the society.