Porsche achieves 48% increase in deliveries

Porsche Centre Doha of Al Boraq Automobiles Company has achieved a 48% increase in deliveries to customers in the first half of 2012, compared to the same period last year. “We are proud to sell a total of 446 cars in Qatar between January and June of 2012 compared to 302 in the same period of 2011,” chairman and chief executive officer Salman Jassem al-Darwish said yesterday.The success is bolstered by new models introduced this year - the new generation of 911 Carrera and 911 Carrera S in January; 911 Carrera S Cabriolet and the Panamera GTS in April, which had its first regional reveal at the Qatar International Motor Show.While the Cayenne range dominates the 2012 Qatar sales chart with an increase of almost 53% in the first half, the Panamera series saw a 75% growth for Porsche’s Gran Turismo, despite the model already being in its third year. “The second half of this year has also started on a very positive note with the introduction of the new generation of Porsche Boxster and Boxster S beginning of this month,” al-Darwish explained. Next month the Cayenne GTS will arrive in the country. The latest version of the Cayenne concentrates on sporty performance, with a more powerful engine, more dynamic power development, and a tauter chassis with lower ride height and sporty equipment.“Our distinct sales results have also partly been due to the high levels of customisation offered via our ‘Porsche Exclusive’ service, which brings our discerning sports car fans the chance to really make their vehicle unique,” he stated. Porsche Centre Doha was appointed an Exclusive Flagship dealer in 2009, one of the first in the region. The personalisation programme gives Porsche owners the freedom to create the perfect Porsche with the unique Porsche Exclusive design service and style their car to suit their own individual tastes and preferences.During the holy month of Ramadan Porsche Centre Doha will offer a special experience to showroom visitors with a set-up representing a fusion of Porsche heritage and Arab tradition. Special offers are available on the Panamera range.“We expect continuous growth in the coming months and I believe 2012 will be a very good year for us. I take this opportunity to extend my sincere thanks to our fully integrated team and in particular the sales team,” al-Darwish added.