The newly-launched National Primary Health Care Strategy 2013-2018, has made 10 pledges that guarantee high quality healthcare for all. The biggest primary healthcare provider in the country, the Primary Health Care Corporation (PHCC), aims at achieving the goals and the 10 pledges by seeking patients’ feedback and increasing consultation time to 12 minutes. In application of the strategy, the PHCC will publish annual reports showing patients’ needs are assessed and met; and the process will require involvement of the community in determining needs at different levels. In addition, all patients will have a named doctor whom they can see on a regular basis. A new yearly health check will be introduced for those who would benefit, taking into account risk factors like age and disability. The check will focus on diet, exercise, smoking status and indicators such as blood pressure, among other issues. The strategy also features the establishment of a patient helpline that will provide access to services. A directory of services will be established, listing what is available, where it is available, and when. In the short term, a phone service will be staffed with nurses, while in the long term the plan considers that it would be more efficient and cost effective to move to a national service with a common three-digit number. The PHCC will also develop competency frameworks for healthcare professionals, link their reward to education, training and service quality outcomes, and institute a major focus on multidisciplinary team (MDT) working. Furthermore, the consultation times will be an average of 12 minutes and patients will be able to specify Arabic or English as preferred language for consultation. In the meantime, appointment systems have already been established in 18 health centres. Among the pledges in the strategy is the launching of the “Friends of PHCC” to seek patients’ views on services. Service is to be provided in a safe and clean environment that meets patients’ expectations. To achieve the goal, six new centres will be completed by 2015, three of which will replace existing ones, and seven others will be finished the following year. In addition, 11 centres will be renovated this year.