Beyonce headlines sell-out gig to promote gender equality

Reuters /London

US singer Beyonce performed a set full of female anthems at a London concert to raise funds for women’s health, education and justice.

The concert, which organisers hoped would reach a billion viewers, was staged by Chime For Change, a charity started by Italian fashion house Gucci which crowdfunds donations for projects to advance gender equality in more than 70 countries.

The If I Were A Boy singer was joined on stage by husband and rapper Jay-Z for Crazy In Love, but sang stirring anthems of female empowerment for which she is best known alone.

She told the audience that the charity gig had already raised $4mn, and urged them to go online and do more during a set lasting 40 minutes that also included short films about women’s issues starring Beyonce.

Performances from Florence   The Machine, John Legend and Jennifer Lopez with a surprise duet with Mary J Blige, entertained the audience of more than 50,000 at Twickenham stadium, west London on Saturday.

Beyonce walked on stage wearing a black leather body suit with sequin shoulders as the crowds chanted her name, and an all-female troupe of violinists played the opening chords of A Change Is Gonna Come.

Tearful but smiling, she then sang At Last, originally by Etta James, and pleased a dancing crowd with an energetic performance of Run The World (Girls).

The Song For Change concert was broadcast live to 150 countries, and on primetime TV in the US the following day, organisers said.

Promoting gender equality and empowering women is one of the eight goals set out by the UN at the turn of the millennium, yet inequality remains with just 21% of seats in national parliaments held by women, according to the Chime For Change website.

Leading human rights activist and anti-apartheid campaigner Desmond Tutu appeared in a video message and called for men to stand up for girls and women.

“This is the time for a revolution for women and girls,” the 81-year-old said. “And we each must play a part. Empowering girls and women is the challenge of our time.”

Artists including Jessie J, HAIM, Iggy Azalea, Legend, Rita Ora and Timbaland all performed, but Beyonce was the big attraction for performers and fans alike.

“She’s the perfect role model for anyone: she’s got a business mind, her body’s amazing!” said 26-year-old Sophie Kalaichakis, who was wearing a T-shirt from the singer’s last tour.

Gucci is underwriting the event to allow all ticket sales to go to the charity, after taxes and transaction fees.

Each one of the 52,000 tickets sold at prices ranging from £55-£95 each entitle the buyer to choose which cause their ticket will fund in what organisers said was a first for such a venture.

“They want people not just to enjoy the concert but also follow it through,” Harvey Goldsmith, producer of the 1985 Live Aid concert staged to raise funds for Ethiopian famine relief, told Reuters before the gig.

“The idea is to get the audience more engaged in what’s going on so that they can actually see and feel where the money is going.”

BELOW: Singers Madonna, Jessie J and Jennifer Lopez performs at the “Sound of Change” charity event at Twickenham Stadium in London.