Victoria Beckham plans London store

Reuters/London

As mother to three boys - Brooklyn, 14, Romeo, 10, and Cruz, 8 - and to 21-month-old daughter Harper, Victoria said balancing her family life and career was a constant juggle.

“The children are my priority and always have been and always will be so it’s a little bit of a juggling act,” she told the Vogue Festival at London’s Royal Festival Hall.

“I really enjoy being a mum, I love my kids more than anything, but I love doing what I do as well and it’s just getting the balance right which is not easy, at all.”

With her second son Romeo appearing in the latest Burberry campaign and football star husband David Beckham fronting an underwear campaign for H&M, 39-year-old Victoria is busy.

But she said she was keen to build further on her success in fashion with plans to open her first retail store in London.

“This is where I want to have my first store ... I’d like to do something that is really new, really fresh. Something a little bit conceptual but not too much,” she said without giving any more details.

Victoria, who made her name as pop singer Posh Spice in the 1990s all-girl band, entered into fashion in 2004 with American denim brand Rock and Republic, co-designing jeans, skirts and knitwear before launching her own line in 2006.

As a model she has also appeared in campaigns for designers Marc Jacobs and Dolce and Gabanna. She introduced her Victoria Beckham collection of dresses in 2008 which was well received by the fashion industry and is now a regular fixture on the New York Fashion Week circuit. Victoria, whose designs are worn by actresses Gwyneth Paltrow, Anne Hathaway as well as singer Beyonce Knowles, said she wanted women to be empowered and confident in her clothes.