Alfardan Premier Motors Co, the exclusive importer of Land Rover in Qatar, organised its annual Land Rover Ride and Drive Desert Event over the weekend, with an array of exciting activities. The participants experienced Land Rover’s top-of-the-line off-roaders that conquered the dunes. “We organise this event every year in order to ensure our customers’ satisfaction by engaging them in a full day of exciting events,” said Alfardan Premier Motors Co marketing manager Hussein Adra. “After all, it’s a time for us to thank our customers and fans for their loyalty to Land Rover as much as it is a time for us all to go out and enjoy some outdoor activities under the sun.”After an introduction to safe navigation, the participants were taken over the dunes before returning to the campsite at Khor al-Udaid for some family-focussed fun. A barbeque lunch was followed by activities for children, sports and games along the seashore.