LG Electronics (LG) has formally launched in Qatar its range of premium air-conditioners in the Titan series, which the South Korea-based conglomerate said was capable of delivering “powerful cooling” while withstanding the region’s often “punishing” weather conditions and temperatures. These, LG said, are accompanied by “expansive and thorough” air distribution. The Titan series is capable of projecting cool air at distances of up to 10m, the “longest air distribution” range in the industry, LG Electronics said at the product launch at InterContinental last night.The “Jet Cool” function and the “4-way Swing” system distribute air in all directions at maximum speed. As a result, the Titan series “can achieve optimal temperatures in the shortest possible time”, regardless of the outside temperature.The Titan series is “built to last”, an essential requirement in a region with a punishingly hot climate. The “tropical compressor” is designed to operate 24 hours a day and persevere through sandstorms and temperatures as high as 58C. This is partially enabled by the “gold fin”, an anti-corrosion coating, which makes the heat exchanger more resistant to corrosion.Unique healthcare features have been added to the Titan series, in order to provide customers with the most comfortable and relaxing home environment. The air projected from the Titan series is purified, thanks to the air conditioner’s “auto cleaning” function, which also sterilises its interior to prevent formation of moulds and bacteria. Health risks are “significantly reduced” by the “allergy & virus safe filter”, which eliminates allergen, apatite and binder, as well as 99.9%t of H1N1 viruses over a 4 hour period. Meanwhile, the Triple filter reduces allergy symptoms and removes unpleasant odors, and the Plasmaster filter reduces microscopic contaminants and dust, as well as house mites, micro dust and pet fur.LG Electronics Gulf president D Y Kim said: “With our advanced air-conditioners, we have been successful in helping create optimal living conditions for our customers throughout the Middle East.“We will give back to our loyal customers in the region by redoubling our efforts to design products that can revitalise their lives, even in the midst of the region’s harsh weather conditions.”C V Rappai, director and general manager of Video Home & Jumbo Electronics, the sole Qatar distributor for LG, said since Titan series are in the premium range, the air-conditioners target the upmarket segment.“There is a huge demand for premium air-conditioners with features provided by Titan. We have seen many takers for such units with the onset of summer,” Rappai said.Kim said LG remained the market leader in Qatar, though it was among the top three or four in the other Gulf markets.“Qatar is key to our growth strategy. Rappai and his team helped us gain the top spot in Qatar, which we are determined to maintain,” Kim added.Video Home & Jumbo Electronics vice-chairman and managing director Jassim M Sulaiman and executive director, Sajed Jassim Sulaiman were among those present.