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Turkish Airlines rises together with its staff

Turkish Airlines rises together with its staff

March 29, 2012 | 12:00 AM
Turkish Airlines’ new Boeing 737-800 airplane decorated with about 17,000 photos of its staff worldwide
Thousands of Turkish Airlines’ employees worldwide will be virtually on cloud nine for about a year.Wishing to acknowledge the vital role played by the staff in its success, Turkish Airlines and project partner Boeing prepared a surprise for its employees: a new Boeing 737-800 airplane decorated with about 17,000 photos of the airline’s staff in 191 destinations all over the world.The project gives real meaning to its motto, “Globally Yours”, demonstrating that the airline’s family is always on duty somewhere in the world. The livery, claimed to be the first of its kind, highlights the fact that the airline’s success is due to its global workforce.Turkish Airlines prepared the project not only for its existing employees but also all the employees who worked in the past years and on behalf of all of them, the general managers’ photos were also used.The livery was long in the making. Over a period of four months, photos were taken of all employees, and a team of specialist designers created a picture montage that could be applied to the aircraft. The photos were combined in a distinctly Turkish Seljuk motif that is reminiscent of the interior designs created for the airline’s fleet.Eventually all the photos were incorporated into the final scheme and displayed with the “Globally Yours” tag line, emphasising the global and personal aspects of the airline’s operation; overall excellence rendered by one employee at a time.“Globally Yours” motto also displayed on the right side of the entrance of the airplane demonstrating that “The world is our home, you are our guests”.The completed design was then applied to the aircraft at the Turkish Technic Hangar in Istanbul. Some 20 staff members were involved in the design’s application. The design was then transferred to sections of adhesive film and applied to an area of over 400 sq m using special aviation products developed for the creation of unique and eye-catching aircraft liveries. The aircraft was introduced and unveiled during a ceremony at the Turkish Technic Hangar on March 15, which was attended by about 1,500 Turkish Airlines’ employees.The B-737 has now joined the airline’s fleet, flying to destinations across its network for about one year and displaying the faces of its staff to thousands of passengers and observers. Turkish Airlines will also hold special events across the network to introduce and explain the project to the public.
March 29, 2012 | 12:00 AM