Nasser Bin Khaled (NBK), the exclusive Mercedes-Benz automobile distributor, celebrated its 50th anniversary of operations in Qatar. Mercedes-Benz and NBK commemorated their five-decade track record in Qatar with a gala event on Tuesday evening, that had in attendance scores of customers and high-level invitees such as Sheikh Nawaf Nasser bin Khaled al-Thani, chairman of Nasser Bin Khaled, Mike Belk, president and CEO of Daimler Mena and Khaled Shaa’ban, general manager of NBK Automobiles. The occasion culminated with the 50th jubilee cake, perched atop a replica of Mercedes-Benz’s very first wooden three-wheeler, and the launch of the SLS Roadster, Mercedes-Benz’s latest super sports car.Sheikh Nawaf Nasser bin Khaled al-Thani said: “To be strongly associated with a very coveted brand of the calibre of Mercedes-Benz is truly an honour for all of us, here, at Nasser Bin Khaled. Commemorating 50 years of growing success is a solid testament to our team’s efforts to uphold our core philosophy of true commitment to our brands. Mercedes-Benz and Nasser Bin Khaled share similar underlying values which have played a central role in turning our group into Mercedes-Benz’s sole and preferred partner in Qatar. Nasser Bin Khaled combines unparalleled market acumen with internationalism in standards, in-line with what Mercedes-Benz expects from its partners worldwide and this jubilee highly accentuates this fact.”Belk said: “This is truly a wonderful occasion and one with a very powerful impact on Mercedes-Benz worldwide. Without the persistent efforts and solid commitment of Nasser Bin Khaled, we couldn’t have become the leading sports and luxury automotive brand in this market, which is ranked very high on our business agenda. We are very proud to have reached this milestone and we thank the NBK team for their illustrious achievements over the past fifty years.”Shaa’ban said: “Nasser Bin Khaled is an organisation with a rich heritage, and it strives to preserve that heritage and to keep it alive by standing up to all that the Nasser Bin Khaled name has stood for over the past 50 years. In Qatar, we are saving no effort in order to uphold this wonderful story of success and make sure that Mercedes-Benz Qatar lives up to the global Mercedes-Benz pledge to all its fans. The launch of the 2012 SLS Roadster, is our commitment to be at the forefront of Mercedes-Benz partners leading with innovation. Thanks to a unique technology concept and spectacular design, the SLS Roadster sets new standards in the supercar segment. It is sure to arouse the interest of performance-focused car enthusiasts in particular.