Qatar Airways has been named ‘Asia’s Most Preferred Airline Brand’ at the 2011 Asian Leadership Awards ceremony in Dubai.The airline was honoured for ‘outstanding service and hospitality’, a statement said.The awards covered more than 20 categories, including business innovation, human resources, corporate responsibility and products and services.Qatar Airways chief executive officer Akbar al-Baker said: “At Qatar Airways we pride ourselves on offering our customers the highest levels of service and comfort which they expect and fully deserve. “This includes comfort onboard our ultra modern fleet of aircraft with our award-winning cuisine, attentive service and the latest technology and interactive entertainment for all passengers on our wide-body aircraft which operate to and from Asia.“We are also continuing to invest hundreds of millions of dollars in our current and future airport facilities and we remain on track for moving to our brand new airport in Doha next year that promises to give passengers an even greater travel experience.”Qatar Airways senior vice-president (Aeropolitical, Interline and Industry Affairs) Ali al-Rais, who collected the award on behalf of the airline, said, “This demonstrates Qatar Airways’ rapid growth throughout Asia, and is a vote of confidence from our passengers from across the region.”