HSBC Bank Middle East has announced the appointment of Maisa Taha as the senior manager of marketing in Qatar.Maisa has over six years of experience in the marketing and advertising field, handling marketing strategies and plans for a variety of businesses in the local market. Her responsibilities included managing the creation of brands’ corporate identities and positioning as well as supervising media plans and tactics, providing organisations and businesses with the necessary marketing tools and campaigns to achieve their primary marketing objectives.“We are delighted to announce Maisa’s appointment to this role. She brings with her valuable experience in the marketing domain and a deep understanding of consumers. Her leading strategic capability will be key in leading HSBC Qatar’s marketing initiatives.” said Abdul Hakeem Mostafawi, chief executive officer, Qatar “Working with HSBC Qatar provides the chance to help grow a strong global brand locally. This is an opportunity I have been searching for as it will allow me to utilise everything I’ve learned as well as challenge me to grow in my career. I am delighted to be part of such a great team of professionals and look forward to ensuring all functioning departments within the bank receive the marketing support and the amount of exposure they need,” said Maisa Taha.