Splash has launched its summer 2011 campaign ‘Eye on Design’. The campaign has images of models, dressed in creations from 11 collections. The concept of the campaign revolves around the subject being caught unaware on CCTV in various locations looking very much the object of attention and style. The shots bring forward an essence of style reflected in everyday life along with highlighting fashion trends for the season. Shot by famed photographer Tejal Patni, the final eight mood boards will see the two international models exploring fashion and its influence. Speaking on the conceptualisation of the campaign, Splash chief executive officer Raza Beig said: “We are excited and proud on the launch of our S’11 campaign, which explores candid fashion moments. With every season, we push our own boundaries and yet again this time at Splash we have explored campaign with its fresh perspective a memorable reinforcement of the philosophy.” Three 30- second films are being played exclusively in cinemas and across Splash stores since January.