Doha’s multi-service, multi-product and heavy equipment importer Jaidah Group has showcased its diverse range of cutting-edge industrial products at the Project Qatar 2011 exhibition. The Jaidah’s heavy equipment division has demonstrated the product capabilities of its most acknowledged international brands such as Komastu, Nissan Diesel, Palfinger and Isuzu. The emphasis however will be on Elba and its world-class products like concrete mixing plants, concrete pumps, mixers, control systems and linear bin storage systems. Founded in Germany in 1948, Elba is renowned both for the quality and innovativeness of its products, having developed among others the world’s first electrically driven scraper as well as the first fully mobile compact concrete production plant featuring a climbing mixer.Today, a state-of-the-art and certified compulsory mixer is at the heart of every Elba concrete mixing system. The Elba mixer is distinguished by its innovative double-spiral principle, which is applied in both its single-shaft and twin-shaft mixers. The Jaidah division also uses the exhibition to launch the latest edition power generators from Cummins, capable of meeting near-zero emissions levels, while retaining the higher output and faster engine response demonstrated by its predecessors. CEO of the Jaidah Group Bengt Schultz said: “We are very pleased to participate in this exhibition due to outstanding success that we saw last year. It gives us the opportunity to present our diverse range of first-class industrial products. The combination of high quality, product solution deliverability and customer service make Jaidah heavy equipment products perfectly suited for Qatar’s construction boom ahead of the FIFA World Cup 2022.”