The Gulf Football Federation has unveiled a new visual identity and officially adopted the name "Gulf Football Federation," replacing its previous title, the Arabian Gulf Cup Football Federation, as part of a strategic rebranding aimed at reflecting its long-term vision for the development of football across the region.
In a statement issued on Thursday, the federation said the new identity is built around the values of trust, dynamism and modernity, underscoring its commitment to strengthening its position as a leading regional sporting organisation while creating a contemporary brand that represents the spirit of the game and the ambitions of Gulf football under a unified umbrella.
The federation said its new logo draws inspiration from the Gulf region's identity, culture and heritage, while symbolising the rapid progress of Gulf football and inspiring future generations.
President of the Gulf Football Federation, HE Sheikh Hamad bin Khalifa bin Ahmed al-Thani, described the rebranding as a significant milestone in the federation's evolution."We are at a pivotal moment in our growth journey, and it is essential that we adopt a new identity that reflects the transformative path we are preparing to embark on over the coming decades," he said.
He reaffirmed that the federation's long-term vision remains focused on enhancing the global profile of Gulf football and supporting the continued success of the region's national teams and clubs on the international stage."This new identity embodies our ambition to achieve unprecedented levels of excellence and success," Sheikh Hamad added.
The federation's president also highlighted the strategic partnerships established in recent years, saying they have played a key role in advancing Gulf football, driving the growth of the federation's competitions, strengthening their regional standing and reflecting the sport's increasing popularity across the Gulf.
Concluding his remarks, Sheikh Hamad expressed his appreciation to the federation's member associations for their continued support since its establishment and wished them continued success.
"As we embark on this new chapter with confidence and ambition, we express our appreciation for the efforts of all member associations in supporting the federation's journey since its establishment," he said.