MoL, Snoonu turn heat rules into frontline rider protection
Qatar’s Ministry of Labour (MoL) and Snoonu are combining regulation, technology and practical measures to protect delivery riders from heat stress, translating worker-welfare commitments into action during the summer months. The collaboration extends national heat-protection measures to app-based delivery, where riders can spend long periods outdoors. At its centre is Snoonu’s “No Riders Under the Sun” initiative, which pauses motorcycle deliveries during the highest-risk daytime hours and shifts operations to air-conditioned cars.Haitham al-Haidari, general manager of Ventures at Snoonu, said the initiative, launched in 2021, reflects the company’s commitment to prioritising the safety and wellbeing of delivery partners. “At Snoonu, the safety and well-being of our delivery partners remain a top priority,” he said. “We temporarily paused motorcycle deliveries during the highest-risk hours of the day and shifted operations to air-conditioned cars, ensuring riders are not exposed to extreme heat conditions while delivering orders.”The initiative is supported by hydration points, water and refreshments, heat-risk awareness measures and guidance for riders during periods of high temperatures. Snoonu also engages with delivery partners to better understand their needs and strengthen existing protections. For the MoL, the principle behind such measures is clear. “The people who build this country deserve to do so safely, and our summers carry a real health risk,” Salma Rashid Albuainain, Public Relations co-ordinator at the Ministry of Labour, told Gulf Times. “The principle is simple: no task is worth a worker’s health.”Ministerial Decision No 17 of 2021 prohibits work in open areas and unventilated shaded spaces from 10am to 3.30pm between June 1 and September 15. The Ministry also applies the Wet Bulb Globe Temperature (WBGT) index, requiring work to stop whenever the index exceeds 32.1°C. Albuainain said the system has evolved beyond fixed working hours towards a more dynamic approach that accounts for actual heat exposure.Enforcement includes scheduled inspections and unannounced spot checks throughout the restricted period, while real-time WBGT monitoring at major worksites allows the Ministry to recommend suspending work when conditions become dangerous, including outside prohibited hours. Companies found violating the rules may face legal action, including the suspension of work at a site, while public reporting provides an additional layer of oversight.Technology also plays a key role in Snoonu’s approach. Its platform enables real-time monitoring of deliveries, route optimisation and balanced workload distribution, helping reduce unnecessary outdoor exposure. During periods of extreme heat, operational data can also be used to adjust delivery plans and support riders more efficiently. “Technology is an important enabler, but it works alongside our human-focused approach,” al-Haidari said. “It combines innovation, awareness and continuous collaboration with relevant stakeholders to protect our delivery community.” Both representatives stressed that protecting workers requires co-operation across government, business and the wider community. The broader effort involves the Ministry of Public Health, the Ministry of Education and Higher Education, the Public Works Authority, Qatar Charity, Qatar Red Crescent and private-sector partners.“Worker welfare takes the whole community, not one body alone,” Albuainain said. “Government sets the standard, but partners help us live it.” She said Qatar Charity contributes community reach and welfare expertise, while Snoonu provides direct access to a rapidly growing outdoor workforce.Al-Haidari said working with the Ministry has strengthened heat-stress awareness and helped align Snoonu’s measures with Qatar’s occupational health and safety objectives. Collaboration with Qatar Charity has also broadened the initiative’s social impact through humanitarian and community programmes. Albuainain said the message to workers and employers is equally clear. “To workers: your safety is your right — take your breaks and speak up,” she said. “To employers: compliance is a responsibility you owe your people, not a formality. When we share that commitment, everyone benefits.” The campaign supports Qatar National Vision 2030 and the National Strategy for an Effective and Highly Productive Workforce 2024–2030, reinforcing the link between workforce development, dignity and occupational safety. “A productive workforce is a protected workforce,” Albuainain said. Snoonu expects worker-welfare programmes to increasingly incorporate data-driven safety tools, stronger awareness initiatives and deeper partnerships.Al-Haidari said protecting the people who power the platform would remain central to Snoonu’s role as a homegrown Qatari technology company.