As the world faces escalating geopolitical and economic crises, Qatar has demonstrated that real influence is built on trust and collaboration, not force or coercion. The Israeli aggression against Doha on September 9, 2025, was merely the latest test of a long-cultivated strategy of soft power. It served as a reminder that even small states can shape the global agenda when guided by a strategic vision, principles and readiness.When Covid–19 crippled healthcare systems worldwide, Qatar acted swiftly and decisively. Its military aircraft delivered respirators to collapsed hospitals in Italy, while cargo planes carried masks and medical supplies to dozens of countries across Asia and Africa. In Lebanon, Qatar established field hospitals to treat those injured as a result of the Beirut explosion. These efforts were not only humanitarian gestures of goodwill, they were deliberate demonstrations of leadership through generosity and competence. Doha understood that in a connected world, crises know no borders, and that solidarity builds a kind of trust no military power can command.This philosophy has also shaped Qatar’s mediation approach. Over the past decade, Doha has quietly hosted talks between parties that refused to meet anywhere else. From the 2020 negotiations between the Taliban and the United States to the ceasefire efforts in Sudan and Yemen, as well as humanitarian coordination for Gaza, these examples reveal a consistent diplomatic strategy.Such negotiations often take place behind closed doors because Qatari diplomats recognise that confidentiality, patience, and trustworthiness are the main factors for success. It’s a strategy that is rooted in modesty, an understanding that influence grows stronger when practised responsibly.Building influence through education and cultureQatar’s investments in education and culture tell the same story. Its hosting of the FIFA World Cup 2022, despite intense criticism, showed Qatar’s willingness to take risks to bring people together. Education City in Doha, home to international university branches, has become a hub where young people from every continent meet to exchange thoughts that will shape the future. Similarly, the Doha Forum has also become a global platform for addressing issues such as AI governance, global health, and peacebuilding.The September 9 attacks, and the regional tensions that followed, highlighted the importance of such investments. In a deeply divided world, safe spaces for dialogue have become rare assets, and states that provide them are indispensable in global affairs.Nurturing next generation of leadersQatar’s leadership extends into its civil society and academic institutions, where all are integrated to achieve its global vision. At HBKU’s College of Public Policy (CPP), students are trained not only to analyse complex issues, but solve them under pressure and with a sense of responsibility. The curriculum includes simulations of real-time global crises, from pandemics disrupting supply chains to AI technologies reshaping labour markets, as well as geopolitical confrontations requiring diplomacy and discernment.Policy education here is not limited to mastering theoretical frameworks; it is an exercise in resilience, empathy, and foresight, skills that enable students to make consequential decisions in moments of crisis.Qatar’s focus on leadership development aligns seamlessly with its broader soft power strategy; while sending aid planes or hosting summits may seem straightforward, the true challenge lies in nurturing a generation that can sustain this approach. To this end, the CPP does not only educate Qatari students, but also those from Gulf Co-operation Council states, Africa, Asia and Europe. This strategy ensures young leaders can return to their countries equipped with a deep understanding of Qatar’s diplomatic approach, with networks of colleagues who may one day become ministers, negotiators or heads of states. In doing so, Qatar invests in a future built on shared collaboration and mutual respect. This investment exceeds the borders of the classrooms; it is a real commitment towards the future fostering regional and global stability.However, the world these young leaders are preparing to navigate is changing at unprecedented speed. Emerging technologies such as artificial intelligence (AI) are reshaping global labour markets, bringing both opportunities and significant risks of inequality. Misleading campaigns can destabilise governments and fracture societies overnight. Climate change threatens food security and water supplies in some of the world’s most fragile regions, while a polarised geopolitical landscape continues to pressure smaller states caught between great power rivalries.Yet, Qatar’s record suggests it will navigate these challenges with pragmatism and creativity. By investing LNG revenues in sustainable energy and education projects, Qatar is positioning itself for a future less dependent on hydrocarbons. On the other hand, Doha continues to build robust relationships through its credible mediation efforts.Soft power in actionThe September 9 attacks offer the international community a profound lesson — soft power is built on partnership not domination. Qatar has shown that cultural authenticity and global co-operation can coexist. Following the attacks, Doha expressed its outrage at the violation of its sovereignty, while affirming its commitment to protect its people and defend its national security. Despite the gravity of the moment, Doha emphasised that its response would be studied and responsible, combining firmness with a call for international accountability. This balance between rightful anger and restraint reflects Qatar’s constant philosophy, true leadership reveals itself in the hardest times, when crises are transformed into opportunities to enhance dialogue and fairness.For the Qatari public, these developments represent more than foreign policy, they are a reminder of what their country stands for; generosity in times of crisis, courage in negotiation and a commitment to investing in knowledge.In a century defined by uncertainty, Qatar continues to prove that leadership is not measured by military power or economic size, but by vision, empathy, and capacity-building. From air bridges during the pandemic to diplomatic breakthroughs, classroom simulations to global forums, Qatar offers the world an alternative model of influence, one that turns trust into action and shows that small nations can lead by example.As global challenges intensify, the world may come to realise that what Qatar quietly builds in its classrooms and negotiation rooms could be more important than what makes the headlines today.Dr Asma al-Fadala is an Assistant Professor, College of Public Policy at Hamad Bin Khalifa University.(This piece has been submitted by HBKU’s Communications Directorate on behalf of its author. The thoughts and views expressed are the author’s own and do not necessarily reflect an official University stance). About Hamad Bin Khalifa UniversityInnovating Today, Shaping Tomorrow Hamad Bin Khalifa University (HBKU), a member of Qatar Foundation for Education, Science and Community Development (QF), is a leading, innovation-centric university committed to advancing education and research to address critical challenges facing Qatar and beyond. HBKU develops multidisciplinary academic programmes and national research capabilities that drive collaboration with leading global institutions. The university is dedicated to equipping future leaders with an entrepreneurial mindset and advancing innovative solutions that create a positive global impact.For more information about HBKU, its colleges, research institutes, and initiatives, please visit www.hbku.edu.qa.To stay up to date on our social media activities, follow our accounts on: LinkedIn, Instagram, X, and Facebook.For any media inquiries, please contact: media@hbku.edu.qa. About the College of Public PolicyThe College of Public Policy (CPP) accomplishes HBKU’s priority to contribute to effective policy development, evaluation, and dialogue in support of Qatar National Vision 2030. HBKU’s CPP is one of the leading public policy schools and knowledge hubs regionally and globally. It provides a uniquely situated venue for public conversation in Qatar, and a centre for teaching and researching responses to policy questions of local and global relevance. Highly dynamic and open to novel ideas and experimentation, the CPP recruits the world’s best faculty, builds research capacity, educates future leaders who engage with their communities, and acts as a bridge for policy innovations that positively contribute to global public good. For more information about HBKU’s CPP, visit www.hbku.edu.qa/en/cpp.