Floward partners with Qatar Cancer Society to support Breast Cancer Awareness in Qatar

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has concluded its annual Pink October campaign in Qatar in collaboration with the Qatar Cancer Society, reaffirming its dedication to supporting breast cancer awareness, education, and patient care.As part of this year’s initiative, 10% of sales from Floward’s exclusive Pink October collection will be donated to the Qatar Cancer Society to support their ongoing programs and awareness campaigns.Beyond donations, Floward organized a series of offline activations across Doha aimed at spreading awareness and showing solidarity with patients, survivors, and their families. In collaboration with Alshareef Holding at Abraj Bay, Floward hosted a flower arrangement workshop for tenants, adorning the venue with elegant floral table arrangements and a flower backdrop to symbolize hope and unity.Floward also joined the Qatar Cancer Society’s main awareness session, where the team distributed single flowers to attendees as a gesture of compassion and encouragement, and later participated in the Relay for Life event with a striking flower installation that celebrated strength and resilience. In partnership with United Development Company (UDC) and The Pearl International Hospital, Floward supported an awareness session by decorating the space with flower arrangements, creating a ribbon-shaped installation made of flowers, and distributing single flowers to attendees. Additionally, the team took part in a university awareness session at the College of Pharmacy, Qatar University, where flowers were shared with students and faculty in support of the cause.Floward also held internal awareness seminars for its employees, led by healthcare professionals, focusing on the importance of early detection, self-examination, and health education, reinforcing the company’s belief that awareness begins within.Through this year’s Pink October campaign, Floward continues to transform thoughtfulness into meaningful action, standing beside patients, survivors, and organizations leading the fight against breast cancer in Qatar and beyond.Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.