Qatar
Aisha Alfardan unveils ‘Elyaka: A Contemporary Tribute to the Beauty of Natural Gulf Pearls’
May 18, 2025 | 11:31 PM
Qatari entrepreneur Aisha Alfardan recently launched ‘Elyaka’, a new fine-jewellery label celebrating the beauty of natural pearls from the Gulf.The collection embodies a vision that marries the authenticity of the past with present-day elegance, creating designs that allow the modern woman to shine with confidence and femininity.Elyaka draws its inspiration from the pearl-diving heritage and the Gulf’s rich maritime history. Each piece tells a story of simplicity, cultural identity, and beauty. For the brand, the pearl is not merely a gemstone but an enduring symbol that redefines everyday elegance with a fresh, contemporary approach.Alfardan, who is the founder of the brand, said: "In Elyaka, we reintroduce the pearl as part of a woman’s daily narrative. We honour a magnificent legacy and give it new life to suit the strong, modern woman.”The Elyaka collection offers a variety of designs, ranging from refined minimalism to striking statement pieces, giving women an elegant choice for every day, deeply rooted in heritage yet crafted to stand the test of time.Jewellery from Elyaka will be available exclusively at all Alfardan boutiques in Qatar and the UAE, with Saudi Arabia and Oman to follow soon. Each location promises an exceptional experience reflecting lasting beauty and authentic identity.Aisha Alfardan is a passionate entrepreneur deeply committed to cultural heritage and contemporary design. She is a member of the esteemed Alfardan family. Through Elyaka, she brings together luxury and meaning, tradition and modernity, in every creation.
May 18, 2025 | 11:31 PM