Fifty One East Brings “Tales of Wonder” to the 21st Doha Jewellery & Watches Exhibition

Fifty One East is thrilled to participate in the 21st edition of the Doha Jewellery & Watches Exhibition (DJWE), the region’s premier event for luxury connoisseurs and collectors. Running from January 30 to February 05, 2025, at the Doha Exhibition & Convention Center (DECC), this annual celebration of fine jewellery and timepieces promises an extraordinary showcase of timeless elegance, craftsmanship, and innovation.Fifty One East has been a proud exhibitor at the DJWE since its inception, reinforcing its position as Qatar’s premier destination for elegance. Commenting on the occasion, Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: "We are honored to participate in the Doha Jewellery & Watches Exhibition, an event that has firmly established itself as a beacon of luxury and craftsmanship, not only on Qatar’s map but also on the international stage. Each year, the DJWE attracts a distinguished audience of collectors, connoisseurs, and clients from Qatar and around the world, reflecting the nation’s growing influence as a global hotspot for luxury. At Fifty One East, we take pride in carefully selecting some of the rarest pieces and latest novelties from the brands we represent, ensuring they meet the grandeur and prestige of this remarkable event.”He added, "We extend our appreciation to the organizers for their dedication to creating such a remarkable platform. We invite all visitors to explore our pavilion and discover novelties from the world’s most esteemed brands, promising a journey of exquisite wonders.”Fifty One East’s pavilion will spotlight a selection of world-renowned brands and exclusive collections, inviting guests to embark on a journey of luxury through Tales of Wonder. This captivating theme reflects the timeless stories told through each carefully crafted piece, where innovation meets heritage, and artistry intertwines with elegance. The pavilion will house dedicated wings for iconic names such as Rolex, CHANEL, Boucheron, TUDOR, and Azza Fahmy Jewellery, each presenting their latest creations that inspire awe and admiration. Complementing these are contemporary brands, including Annamaria Cammilli, David Yurman, Falamank by Tarfa Itani, Genesia, J by JOELLE, L’Âme by Fifty One East, Pandora, The Little Frog, WOLF, and Yvan Tufenkjian, showcased in a mesmerizing multi-brand area designed to evoke a sense of discovery and delight.ROLEX: THE HARMONY OF CONTRASTSRolex will present a selection of its latest creations from Geneva’s Watches & Wonders 2024, such as the Oyster Perpetual Day-Date and the Oyster Perpetual Sky-Dweller. Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to the brand’s in-house mastery of watchmaking expertise, the new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.MAISON BOUCHERON: SAVOIR-FAIRE MEETS LEGACYMaison Boucheron invites visitors to experience a seamless blend of savoir-faire and heritage through its exquisite creations. In celebration of the 20th anniversary of the iconic Quatre collection in 2024, Boucheron unveiled remarkable pieces that will be showcased at this year’s exhibition. Highlights include the dazzling Quatre Radiant Edition necklace, alongside the revolutionary Quatre 5D Memory Ring, a masterpiece that captures the sound of water within its design. The timeless Plume de Paon collection and standout pieces from previous Histoire de Style collections, including "Signature” and "New Maharajahs,” will also take center stage. Guests will additionally have the opportunity to admire exceptional timepieces from the Ajourée and Épure d’Art collections.Enhancing the experience, the Jardin D’Hiver Café will return with an upgraded, ivy-clad design, offering a serene French-inspired tea salon at Main Entrance 3.CHANEL: A TIMELESS JOURNEY THROUGH ICONIC CREATIONSBringing a unique perspective to the DJWE, CHANEL invites visitors to retrace the history of its most cherished icons—drawing inspiration from Mademoiselle’s private life, its renowned Fine Jewellery collections, and the latest High-End watches. The French House will showcase its iconic COCO CRUSH, inspired by the quilted motif, a signature of the House since 1955; Collection N°5, an homage to the most iconic number in CHANEL’s history; and Plume de CHANEL, an elegant reinterpretation of the feather motif, emblematic of the House since 1932.CHANEL will also present the latest novelties from its celebrated timepieces, including J12, an icon in watchmaking, Mademoiselle Privé, and Première, offering a captivating glimpse into the timeless artistry and innovation that define the House.TUDOR: THE PINNACLE OF TECHNICAL EXCELLENCEKnown for its robust and innovative designs, TUDOR will unveil its latest models, including the new Black Bay with a 41 mm steel case which was released in Geneva’s Watches & Wonders 2024, and the Pelagos FXD ‘Cycling Edition’, crafted from black carbon composite, launched earlier last year. These models exemplify TUDOR’s dedication to precision, durability, and timeless style, presented within a strikingly designed section.AZZA FAHMY JEWELLERY: TALES OF THE NILEAzza Fahmy Jewellery will unveil the second chapter of its High Jewellery collection, Tales of the Nile. Inspired by Ottoman elegance and nature’s beauty, the collection features emeralds, rubellites, tanzanites, and aquamarines in 18 ct gold designs. Signature pieces include The Chains of Happiness Necklace and The Garden of Light Choker, showcasing the brand’s timeless artistry.DAVID YURMAN: SCULPTURAL ELEGANCEDavid Yurman’s Sculpted Cable Collection will take center stage, offering a modern interpretation of the brand’s signature Cable motif. The collection reflects the legacy of David Yurman’s original bracelet gifted to his wife, Sybil, reimagined with architectural and sculptural elements by his son, Evan. Intricate designs featuring wavelike patterns, carved fluting, and diamond pavé promise to captivate visitors.A CELEBRATION OF DYNAMIC DESIGNSAdditionally, Annamaria Cammilli will present novelties from its Dunes, Firenze, and Sultana collections, highlighting the brand’s mastery of blending art and unique techniques. L’Âme by Fifty One East will present vibrant transformable jewellery adorned with diamonds and gold, combining elegance with personal meaning. Falamank by Tarfa Itani debuts its Bubbles collection, alongside Splash, Art Deco, and FUN collections, showcasing playful sophistication. J by JOELLE will be offering ear piercing and styling by the celebrity jewellery designer, Joelle Moughalian. WOLF will highlight iconic storage solutions like the Silver Box, Ballet Musical Jewellery Box, and Ida Trunk. Genesia spotlights their latest Baroque and Trill collections, redefining pearl jewellery with innovative designs. The Little Frog unveils its latest collection with unique handmade heart designs. As for Yvan Tufenkjian, the legacy brand will introduce its latest "Edge of Grace” collection which blends bold geometry and refined elegance.KERIS: TIMEPIECE AS ARTSwiss brand KERIS will present the innovative WOW Project, allowing luxury watch collectors to transform their timepieces into personalized works of art. This exclusive bespoke experience, presented for the first time in Qatar through the DJWE, offers a unique fusion of functionality and creativity.DJWE: A PREMIER GLOBAL EVENTThe Doha Jewellery & Watches Exhibition is a global showcase of luxury and craftsmanship, featuring over 500 prestigious brands. Attracting more than 30,000 visitors from 175 countries annually, the event positions Qatar as an international hub for fine jewellery and timepieces. Organized by Visit Qatar and the Qatar Business Events Corporation, DJWE offers daily industry talks, appearances by global celebrities and influencers, and unique retail experiences.We warmly welcome clients and visitors to explore our exclusive creations, experience timeless designs, and immerse themselves in the enchanting world of Tales of Wonder.