Abdullah Abdulghani & Bros. Co. (AAB) launched the all-new Toyota Crown 2023 year model at an exclusive launch event at Al Hazm, a statement said Sunday.Welcoming the gathering, CEO Abdulghani Nasser al-Abdulghani, said: "I believe that most or some of you owned or still has one and preserves it along with the classical cars just like the older models placed at the entrance”."Crown 2023 is considered the sixteenth generation, designed with a completely new and bold design to provide a wonderful driving experience, strong performance while maintaining the superior comfort that this car was famous for, to provide elegant driving and advanced features."In support of our continuous commitment at Abdullah Abdulghani and Brothers Company to strive towards achieving the Qatar National Vision 2030 and the sustainable development goals in the country, the new Toyota Crown comes as an addition so that there are seven hybrid cars from Toyota available in the local market,” he added.The Crown first debuted in 1955 as the 'Toyopet Crown,' Toyota’s first mass produced passenger vehicle. When the first generation was launched, Crown came to symbolise 'innovation' and 'pushing the limit' within Toyota. It was also the first Japanese sedan to hit Middle East shores back in 1960, last being sold in the region in 2000.For the new Crown, Toyota’s development team once again set innovation and pushing the limit at the core of the new generation’s concept.Akihiro Sarada, chief engineer in charge of development, said: "Drawing inspiration from its illustrious heritage, we infused this new model with cutting-edge technology and advanced features, all while upholding the highest standards of ride comfort, safety, maneuverability, and driving performance."Kei Fujita, chief representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, said: "Introducing the Crown with hybrid electric powertrains further demonstrates our wholehearted dedication to achieving carbon neutrality."The new Toyota Crown is built around the Toyota New Global Architecture (TNGA-K) platform, which delivers excellent body rigidity and a low centre of gravity, guaranteeing a more rewarding driving experience. The vehicle features a new MacPherson strut-type suspension at the front and a new multi-link suspension system at the rear, contributing to outstanding stability and handling to create exceptional ride comfort.The new Toyota Crown comes exclusively with a choice of two environment-friendly power trains. The first hybrid electric powertrain consists of a front electric motor and Toyota’s first-ever 2.4-litre inline four-cylinder turbo engine, mated with direct shift six-speed automatic transmission. A rear wheel eAxle that includes a high output water-cooled electric motor is coupled with the hybrid electric system to directly transmit force to the four wheels, producing a thrilling throttle response and linear acceleration throughout the power band, along with a combined power of 345hp.The second hybrid electric powertrain consists of two electric motors and a 2.5-litre four-cylinder petrol engine, generating a total power of 219hp. The hybrid-electric system, paired with an Electric Continuously Variable Transmission (e-CVT), achieves the highest fuel efficiency, with a consumption rate of 26.1 km/l, while elevating the driving experience to new levels.The new Crown can be driven entirely on electrical power with zero fuel consumption and tailpipe emissions, or by combining the power generated from both the petrol engine and the electric motor, depending on the vehicle’s speed and customer’s driving behaviour. Its hybrid-electric batteries are continuously charged by either the petrol engine or when decelerating and braking, eliminating the need to plug in a power cord. A host of advanced technologies ensure the hybrid-electric model drives like any other conventional vehicle and does not require special fuel.The Toyota Crown has several driving modes, including Normal, Eco, Sport, Sport+ for enhanced steering response, flat cornering and a sense of stability, Comfort mode for a more supple drive and Custom mode which allows drivers to adjust system settings individually.The Crown’s interior features include a 12.3-inch touchscreen multimedia system with Apple CarPlay and Android Auto compatibility, a 12.3-inch TFT colour meter that allows users to choose from multiple patterns, a colour head-up display (HUD), a dual-zone automatic air conditioning system with rear AC vents, a 11-speaker JBL surround sound system, a panoramic roof, multi-adjustable power and ventilated front seats, and 60/40 split and reclining rear seats. The new Crown is equipped with a hands-free, electrically powered trunk that can be activated using a foot-operated system when the user’s hands or arms are full.On the driver’s side, a vertical-type wireless Qi charger with enhanced space efficiency comes standard. There is also a standard USB-Type A and 12V charging port inside the console. A separate dual USB-Type C terminal is also standard on the passenger side, with the insertion port pointing to the passenger seat. For rear seat passengers, two USB-Type C ports are standard.As with any Toyota vehicle, safety is a top priority for the new Crown. The Toyota Safety Sense, an advanced safety and driver assistance system, includes a Pre-Collision System with an expanded detection range for vehicles, pedestrians, cyclists, and motorcycles, together with new features such as Automatic Emergency Brake, Emergency Steering Assist, and Acceleration Suppression at Low Speed.The system also includes all-speed range Dynamic Radar Cruise Control with a multitude of features. Among these is Turn Signal Control, which enhances highway overtaking safety and smoothness by providing an initial increase in acceleration when the driver engages the turn signal. Additionally, Curve Speed Reduction suppresses the vehicle's speed when entering a bend and offers additional acceleration upon exiting. Drivers can also benefit from Lane Tracing Alert, Lane Departure Alert, and Adaptive High-beam System.The new Crown also features Toyota's first-ever Safe Exit Assist, which uses the Blind Spot Monitor to help prevent accidents. This system detects approaching traffic or cyclists from the rear and automatically cancels door opening to avoid potential collisions. Additionally, the vehicle features eight SRS airbags, Vehicle Stability Control, Traction Control, Anti-lock Braking System, Electronic Brakeforce Distribution, Brake Assist, Parking Assist Monitor, Parking Support Brake, Rear Cross-Traffic Alert, Drive-Start Control, Panoramic View Monitor, Rear Camera Cleaning System, and Hill-start Assist Control, among many others.The new Crown offers a selection of seven exterior - Precious White Pearl, Precious Silver, Precious Metal, Massive Gray, Black, Emotional Red II, and Precious Bronze. Further personalisation is made possible with the addition of several dual-tone variants. Black can be combined with Precious White Pearl, Precious Silver, Precious Metal, Massive Gray, Emotional Red ll, or Precious Bronze. The vehicle’s interior features an equally stylish colour scheme, with two options either fromage or black. The new Toyota Crown also offers a choice of three aluminum wheel designs: a 19 and 21-inch machine-finished black and a 21-inch dark premium metallic.
June 18, 2023 | 10:12 PM