National Car Company launches all-new Mazda CX-60 in Qatar

The National Car Company (NCC), the sole agent for Mazda vehicles in Qatar celebrating 50 years of their partnership in excellence with Mazda Corporation - Japan, launched the all-new Maxda CX-60 at a glittering event held at the Mazda showroom in Al Nasr on May 30.The new models were unveiled by chief guest Satoshi Maeda, ambassador of Japan to Qatar; and Sheikh Ahmad bin Nasser al-Thani, president director of National Car Company.The event was attended by invited guests, business partners and representatives from the media.Speaking at the launch, Sheikh Ahmad said: "As we celebrate 50 years of our association, it is an important milestone for the unique Mazda brand and National Car Company, as we are moving towards next-generation vehicles that blend exquisite design with exhilarating driving dynamics."I am confident that these premium Mazda models will delight the discerning car lovers of Qatar and set higher expectations when it comes to design, performance, safety and, above all, the pleasure of driving!”Three variants of Mazda CX-60 are now available for sale in Qatar, equipped with a high-performance 2.5-litre Skyactiv-G engine and 8-speed automatic transmission, all equipped with a whole range of new driver-centric technologies. All the models offer low emissions and excellent fuel efficiency with high levels of torque, a press statement notes.

• Crafted in Japan

The all-new Mazda CX-60 represents everything that Mazda has built into its DNA over the last 100 years: from the great design, both inside and out, to Japanese craftmanship and new technologies, all focused on creating a fantastic experience for the driver and co-passengers.

• Less is More

There is a pure grace to be found in the simplicity and sparse beauty of a traditional Japanese garden, which exemplifies the design principle of "less is more.” This principle was deftly applied to the new Mazda CX-60, imbuing the car with a subtle yet strong appearance. The car is in harmony with the surrounding nature, a value that is important in Japanese life.

• Human Centricity

The optimum positioning of the driver has always been a key component in any Mazda vehicle’s development. However, Mazda researchers recently discovered that less than half of drivers position themselves correctly for comfort, safety and control, and thr new Mazda CX-60 gives a lot of emphasis to this aspect.

• A Richer Life

Mazda believes that a car can truly enrich your life and has designed the interior of the new Mazda CX-60 for this very purpose. It is not just a stylish and comfortable place to enjoy every journey, but a mindful zone with a design that takes inspiration from nature and Japan’s rich culture infused with modern techniques and principles so that it is superbly functional as well as beautiful.

• New Rhodium White Colour Exemplifies Simple Elegance

Mazda designers went to great lengths to create a new special paint called Rhodium White, which was crafted specifically to highlight the beauty of the CX-60’s design. As light flows over the bodywork, the surrounding environment is reflected in its surfaces, creating a sensation of the car being in harmony with the world.

• All-new Scalable Platform with Longitudinal Engine

Engineered to give exhilarating responses that are also friendly to the environment, the CX-60’s front-engine rear-wheel-drive (FR) layout is the debut of the longitudinal version of the Skyactiv Multi-Solution Scalable Architecture platform. This all-new platform accommodates both four- and six-cylinder longitudinal engines of any capacity, as well as diverse electrification technologies such as the M Hybrid mild hybrid system. The design was directed by the unique Skyactiv-Vehicle Architecture concept, assuring that the CX-60 works with the human body’s inherent ability to maintain balance while in motion "So, you can comfortably maintain a relaxed, well-balanced posture even as you experience the pleasure of controlling G forces in various driving situations."

• i-ACTIV AWD

The CX-60’s longitudinal powertrain layout allows i-Activ AWD "to give you the best of both worlds: the neutral cornering characteristics of a rear-wheel-drive system combined with the reassuring stability of all-wheel drive." The result is a new level of high-speed, straight-line stability on highways, inspiring handling on winding roads, and reliably stable traction on snow or slippery surfaces.

• Kinematic Posture Control

At the front is a double-wishbone suspension system, optimally designed to take advantage of the extra space afforded by the longitudinal powertrain layout. At the rear is a multi-link setup. "And now, our newly developed Kinematic Posture Control (KPC) is introduced to leverage the inherent strengths of this suspension system to achieve smoother body movement in everyday driving and suppress body roll during high-speed cornering."

• Mazda Proactive Safety

In line with Mazda's human-centred design philosophy, Mazda Proactive Safety "is engineered around you, the driver, to support you in anticipating and assessing your driving environment moment by moment, helping you recognise and avoid danger beforehand rather than react after a hazardous situation has developed." i-Activsense, with its full spectrum of remote sensing devices, provides continuous 360º monitoring around the vehicle and alerts drivers to potential threats. And, when necessary, its advanced autonomous control/brake systems assist in staying out of harm’s way.

• Qi Wireless Charger

The centre console tray includes a Qi wireless charger to enable charging of compatible smartphones and other devices placed on it when the engine is running.

• Panoramic Sunroof

The large panoramic sunroof provides an expansive top view and brings light to the entire cabin, delivering an open, airy feel to passengers in the front and rear alike.

• Handsfree Tailgate Function

With the advanced key in your pocket or bag, a quick kick beneath the sensor located under the rear bumper lets you open and close the rear power liftgate.

• Advanced Acoustic Environment

A supremely quiet cabin is the essential backdrop to top quality in-car audio. The CX-60’s rigid body structure helps achieve that, suppressing intrusion of unwanted noise and vibration through extensive sound insulation and NVH (noise, vibration, and harshness) measures. With this as its foundation, the unique Mazda Harmonic Acoustics audio initiative creates a breathtaking audio experience for everybody in the vehicle. And Master Sound Revive Noise Reduction (MSR NR), making its debut in a car audio system, does exactly what the name says by drastically reducing the low-level noise that can muddy sound to bring you a high-quality audio experience closer to the artist’s intention.The all-new Mazda CX-60 variants are on display and sale at theMazda showroom located in Al Nasr, Doha.For more information, visit the Mazda showroom, call 44435965/44417859 or log on to www.mazda-qatar.com