* Commercial Bank believes that digital leadership is about empowering customers to choose when, where and how, they engage with the bank at their convenience, says executive general manager and head (Retail Banking) Amit Sah
Commercial Bank has launched its latest innovation, ‘CBSafe ID’, a first of its kind digitally secure service in Qatar.
This was announced at a media roundtable, addressed by top management executives on Thursday.
Through ‘CBSafe ID’, Commercial Bank has created a way for customers to take back control when trying to validate if the caller is genuine and calling from the Bank.
Using the CBQ Mobile App, customers will be able to identify legitimate calls from the bank, ensuring the authenticity of the caller and therefore reducing the chances of a fraudster tricking them.
It is a simple process where the Commercial Bank agent, before calling initiates a push notification to the customer’s registered mobile number, to inform them that the bank is about to call.
Then the Commercial Bank agent calls the customers and speaks out the ‘CBsafe ID’ number displayed on the customer’s Mobile Banking App login screen, which in turn confirms the authenticity of the caller.
The dynamic nature of ‘CBsafe ID’ provides an extra protective layer to the service that makes it more secure to use. The code creates a new dynamic password each time ‘CBsafe ID’ is used.
Commenting on the launch, Amit Sah, Commercial Bank executive general manager and head (Retail Banking) said, “Commercial Bank believes that digital leadership is about empowering customers to choose when, where and how, they engage with us at their convenience. Our philosophy on innovation is driven by the value created for customers rather than innovation for the sake of innovation; hence we have a laser-focused approach on adoption and usage”.
The media roundtable hosted by Ghada Kofa, Corporate Communications manager, was also addressed by Roya Khajeh, assistant general manager and head (Cards and Payments) and Nayef al- Beshri, assistant general manager and head (Branches).
They highlighted that Commercial Bank’s innovations evolve around empowering customers through innovative products and services that provide them with “Convenience, Choice and Control”.
The panel also discussed another innovative service that was introduced recently, ‘CB Video Relationship Manager’. Through this service, customers can meet their relationship manager without having to visit a branch or a lounge.
On why the service is considered “very convenient”, Sah said, “CB Video Relationship Manager is more than a video conferencing tool. Though similar in use to the many platforms customers are already familiar with, it has additional special features that Commercial Bank once again brings first to the market in Qatar. The CB Video Relationship Manager allows customers to do everything they would normally do, if they were physically face to face in the Bank”.
Al-Beshri provided an overview of the three distinct styles of branches that cater to all customer needs specifically the latest paperless branch that Commercial Bank opened recently.
Al-Beshri said, “This is only the first step towards the remodeling of the physical presence of all Commercial Bank branches network in the country to be more efficient, customer friendly and most importantly, paperless. The paperless concept at the ‘Teller’ will be implemented in all our branches”.
Commercial Bank is the first bank in Qatar to introduce many key features, which includes the self-service cards printing machines, ‘CB Pay’, as well as introducing payment services with ‘Apple Pay’ and wearables like ‘Fitbit’ and ‘Garmin’.
While customers always look forward for CB’s new digital services, they always expect to receive services which are safe, secure, and reliable.
Khajeh said, “Commercial Bank constantly strives to introduce the latest and most innovative services to our customers. The self-service card printing machines allow our customers to easily print their Cards through simple self-service steps. This service follows many innovative digital solutions we have offered our customers like CB Pay, which allows customers to add their CB Cards and make secure payments using their Android phones”.
The Commercial Bank executives also detailed the bank’s adopted strategy in digital transformation and how the bank planned to maintain the pioneering digital role in the banking scene in Qatar.
Commercial Bank said it will continue to bring the latest innovation to customers while providing proper guidance and education about new products and services.
“With a core belief that everything is possible, the bank aims to lead the market by delivering innovative digital offerings that provide excellent customer experience,” Commercial Bank said.
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